Recently, the "2020 online new products and c2m consumption trend report" released by the Ministry of economy of people's network and Jingdong big data research institute shows that in the field of online computer and digital technology, the proportion of new product sales in the past three years has been increasing. Personalized, differentiated and creative products can easily attract the attention of young consumers, and represent new products with new technologies, new designs and new functions It is an important engine for brand merchants to seize the industry opportunity, lead the industry development and create new brand growth. As an important converter of sales volume, Jingdong has become a new product release platform favored by consumers and brands.
Data source: Jingdong
It is understood that 2020 is a year when many new products of computer and digital products will break out. According to the data of a third-party research company, during 618 of this year, the proportion of online platform sales of Jingdong notebook products reached 83.5%, and the proportion of online platform sales of brand desktop computers was as high as 91.3%, far ahead. At the same time, in terms of tablet computers, smart watches and printers, the sales of Jingdong online platform accounted for 73.9%, 60.7% and 78.8% respectively, making it a well deserved preferred platform for consumers. As a result, Lenovo, Dell, HP, Acer and other well-known brands all choose to launch the latest products in JD. With the help of JD's multi-dimensional advantages in big data, technology and channels, JD can find market blue ocean for enterprises and obtain new growth points.
Moreover, in addition to new products, the JingDong C2M also ushered in a strong growth this year ,"2020 online new products and C2M consumption trend report "shows that in the notebook computer market has become increasingly mature and stable background, the demand for home online classes burst early this year, injected new growth momentum into the notebook market. One of the JingDong C2M Lenovo small new Pro13
And in addition to the small new series
Under the background of consumption upgrading, the Internet platform represented by JingDong builds a more perfect and mature new product business from different dimensions
Han Rui, vice president of JingDong Group and head of platform business center of JingDong Retail Group, also pointed out:
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