Recently, some people familiar with the matter disclosed that Baidu's acquisition of YY business, a live broadcasting platform of huanju times, has been close to completion of negotiations, or officially announced recently.
YY and Baidu declined to comment on the merger.
China Kwai Fu and other traditional Chinese live broadcasting platforms are facing the bottleneck of the industry. YY also needs to deal with the competition of tiktok and short video platforms. Relevant data shows that in the first half of this year, the income of typical traditional live broadcasting enterprises has declined to a certain extent. The revenue of huanju era was 10.578 billion yuan, a year-on-year decrease of 4.5%, and that of Momo was 7.462 billion yuan, a year-on-year decrease of 5.25%.
And traffic is the most indispensable thing for Baidu. At present, the daily life of Baidu app has exceeded 230 million, and the number of smart app monthly active users has reached 500 million. If the acquisition is completed, baidu app, good-looking video, Baidu Post Bar and other terminals are expected to access into YY's traffic entrance. YY will usher in geometric growth in the future.
At the same time, the cashability of show live broadcast is obvious to all in the industry. Tiktok and Kwai Kwai's daily activities, for example, are nearly ten times the daily life of YY, but the battalion of live and live YY is only two times to three times that of tiktok, so YY's liquidity is very high. After the completion of the acquisition, together with the super flow brought by Baidu, YY will break through the bottleneck of growth rapidly in the future, and at the same time, it will also bring considerable cash income to its new owner Baidu.
The market is also generally believed that Baidu's blessing will really let YY into the fast lane. Affected by the rumors of acquisition, YY's stock price rose by more than 10% before trading on Friday. As of Friday's close, YY shares rose 5.22% to $85.13, with a market value of $6.879 billion.
Before the rumors of YY acquisition were exposed, baidu successively invested in camela, an e-commerce live broadcasting service provider, and Muyun culture, a short video MCN organization. The intention of pointing to live broadcasting has been very obvious. Next, how to do a good job in post investment management, so that these high-quality standards produce better synergy, will be a new test facing Baidu.
If Baidu's acquisition of YY comes true, and Tencent promotes the merger of Huya and douyu, the live broadcasting industry will eventually move to the game between giants from the thousand broadcast war many years ago. YY brings the value of mature system, which will be infinitely enlarged in the competition between Baidu, Tencent and Ali in the live broadcasting industry.
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