Today, Baidu announced a $3.6 billion ($23.7 billion) acquisition of the company's domestic live business
The acquisition part is understood to include but not limited to YY mobile applications, YY.com sites, YY PC clients, etc. After the completion of the transaction, YY live broadcast will join Baidu, in the future, the two sides will achieve mutual empowerment in technology, traffic, ecology and other aspects, forming a scale effect.
For such acquisition, the analysis thinks that the future development of the live broadcasting industry is full of possibilities, which can be said to be the aggregation of the three advantages of bat in the previous era. It is not only the entrance of demand flow, but also the carrier of transaction services, which carries the possibility of games and social interaction. Whoever can meet the diversified and personalized needs of users can break through in the live track.
Mr. Li Xueling, Chairman and Chief Executive Officer, said:
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