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Baidu's $3.6 billion acquisition of YY live broadcast to expand diversified business model

via:驱动之家     time:2020/11/17 13:38:29     readed:213

On Nov.17, Baidu announced a final binding agreement with the group to buy the group's domestic live broadcast business

It is understood that the acquisition part includes but is not limited to YY mobile applications YY.com Website, YY PC client, etc. After the transaction is completed, YY live will join Baidu. In the future, the two sides will realize mutual empowerment in technology, flow, ecology and other aspects, forming a scale effect.

Baidu is China's largest comprehensive Internet service company with information and knowledge as its core. Its app covers more than 1 billion active users. Among them, only Baidu app has more than 200 million mobile daily living users, and diversified demand is obvious. After the development in recent years, Baidu has established a prosperous and powerful mobile ecology. With the increase of login users, the enhancement of social attributes of the platform, and the expansion of non advertising business including members, live broadcast and online games in the past few years, Baidu's non advertising revenue has been growing rapidly. The completion of the deal will accelerate Baidu's leading layout in the live broadcasting industry and make Baidu's revenue more diversified.

YY live broadcasting is a leading pan entertainment live broadcasting platform in China, which has accumulated rich experience in live broadcasting operation and professional live broadcasting technology. Baidu's wholly-owned acquisition of huanju domestic live broadcasting business will enable YY live to achieve business growth in a larger ecosystem and release greater value.

Some analysts believe that the development of the future live broadcasting industry is full of possibilities, which can be said to be the aggregation of the three advantages of bat in the last era. It is not only the entrance of demand flow, but also the carrier of transaction services, which carries the possibility of games and social interaction. Whoever can meet the diversified and personalized needs of users can break through the live track. After the acquisition of YY live broadcast by Baidu, under the ecological integration of the two sides, Baidu will provide users with more diverse forms and richer content of information, knowledge and services. The cooperation between the two sides will also bring new huge development opportunities for the live track.

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