Remember the shock when RTX 30 series graphics card was released in early September? The performance of RTX 3090 twice as much as RTX 2080 ti is only 11999 yuan. The price of RTX 3080 graphics card is 1000 yuan cheaper than that of the previous generation, and its performance is twice as high as that of RTX 2080. Even RTX 3070 graphics card can lead RTX 2080 Ti with only 4599 yuan.
RTX 3080 face, the last generation of RTX 20 series of graphics cards face loss, performance and cost-effective to be abused, NVIDIA also rarely by everyone shouting conscience, as if to change a person
However, for NVIDIA, the increase in the performance price ratio of graphics cards means that profit margins will be affected. According to their financial reports,In the last financial quarter, the gross profit rate increased from the previous year's63.6 per cent decreased to 62.6 per cent.
NVIDIA explained that there are several factors for the 1% decline in gross margin. Besides the cost increase caused by the acquisition of mellanox, there is also an increase in the production cost of AMP graphics card. After all, the mature 12NM process has been upgraded to the 8nm process.
For NVIDIA,8nmWith the increase of cost and decrease of price, the gross profit rate of game card is bound to decreaseHowever, last quarter only affected 1 percentage point, considering the large-scale listing of graphics cards will have to look at this quarter, the follow-up can NVIDIA be