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Cook didn't expect iPhone 12 sales to reverse

via:驱动之家     time:2020/12/5 23:32:47     readed:1011

For this year's iPhone 12 series, fragrance is really fragrant.

The first is that the appearance has been the biggest change since iPhone X, from the round fuselage that began in iPhone 6 to the flat middle frame this year, bringing about a huge change in style, and iPhone 12 finally

strongBig heart,firmThe appearance

Of course, it's not just the visual sense of being tough. The iPhone 12 series is really stronger. When combined with the user experience, it's more resistant to falls.

This is to mention the new super ceramic crystal panel of iPhone 12 screen, which can improve the anti drop ability of iPhone 12 to 4 times. Combined with dual ion exchange process, it can resist scratch wear.


SalesIt's truePower

Combined with the support of 5g mobile network, the sales of iPhone 12 have been greatly boosted.

According to foreign media reports, as consumers demand for iPhone 12 series is too high, in the last quarter of this year, we expect to complete the shipment of 80 million units. Buddies seem awesome.

And iPhone 12 series, the most balanced is


Speaking of this, maybe some of the little friends are not convinced. You knowThe iPhone 11 was the most popular of the iPhone 11 series last year,But as far as I'm concerned

Face Big Brothe

andiPhone 12

In contrast, this year's iPhone 12, with a 6.1-inch screen size, has significantly narrowed the screen border.

With the OLED superretinal XDR display, the definition and contrast are at the same level as the iPhone 12Pro series, even if there are some differences in the typical maximum brightness, but not in the indoor perception.


The most attractive thing to me in this iPhone 12 is weight, which is 162 g, onlyCompared with the 187G of the same size iPhone 12 pro, it looks light and small,Holding in hand, compared with iPhone 12Pro obvious sense of falling hand, the experience is too good.

It can be said that the gap between the iPhone 12 and the iPhone 12 Pro is far less than that between the previous iPhone 11 and the iPhone 11 pro. The iPhone 12 has basically made up for the shortcomings of the previous generation of iPhone 11.


Speaking of this, I thought, this should be the most popular iPhone this year, it is still a bit exciting to think.

But after reading the information on the Internet, I immediately poured a basin of cold water. Guo Mingzhen, a famous apple industry chain analyst, released a Market Research Report, announcing the market performance of Apple's latest hardware products.

Among them, the performance of the iPhone 12 / 12 Mini was not as good as the market expected, but the performance of the iPhone 12 Pro / Pro Max was outstanding, covering the gap between the other two models.

What's going on? As a new iPhone this yea

I took a look at Apple's official online mall, and the iPhone 12 order now takes one to two weeks to ship, while the iPhone 12 Pro takes three to five weeks to ship.

As for third-party platforms, the iPhone 12 is basically in stock, while the iPhone 12 Pro has been out of stock.



Of course, there is no shipping data yet,The iPhone 12 doesn't mean the iPhone 12 series is the most popular, so it doesn't mean there is not enough stock in the iPhone 12 series.

The ratio of iPhones to iPhones is more than expected.


iPhoneTwelveNew pricing strategies

iPhone 11

The official website price of the 128GB version of the iPhone 12 is 6799 yuan, while that of the 128GB version of the iPhone 12 Pro is 8499 yuan, with a price difference of 1700 yuan.

Seeing this, I immediately realized something. I immediately checked the official pricing of the iPhone 11 series when it was on sale last year. I didn't know if I didn't check it. I was shocked.


Last year, the official price of the 64GB version of the iPhone 11 was 5499 yuan, the 128GB version was 5999 yuan, while the official price of the 64GB version of the iPhone 11 Pro was 8699 yuan. The price difference between the two versions of the same capacity was 3200 yuan.

Boy, I'm a good guy up here. No wonder people don't pay much attention to it. It turns out that the price of the iPhone 12 has increased this time, while the price of the iPhone 12 Pro is reduced due to the increase in volume (storage capacity).



Product positioning and price range compression

Although the overall experience of the iPhone 12 this year is very close to that of the iPhone 12 pro.

However, in the image part of the iPhone 12 Pro Series, pro raw Photo format can be used, with 4K 60fps Dolby field of view shooting capability, and the iPhone 12 Pro Max is equipped with the industry's first main camera with sensor anti shake. Users with high requirements for the image part, such as image creators, are highly attractive.


The lidar sensor equipped with iPhone 12 Pro Series has little effect on ordinary consumers, so it is difficult to give full play to its real strength. However, as an AR oriented sensor, it is likely to become a sharp tool for developers to build ar ecology for apple.


From this, we can also see the change of Apple's product positioning strategy. In the first two years, by castrating the configuration function of the middle end model, we can reduce the price and achieve the purpose of volume.

This year, Apple has targeted some of its products


This also makes the price of the iPhone 12 not as good as it used to be, but the comprehensive experience is a sincere upgrade compared with the previous iPhone 11.

In any case, this year Apple has posed a problem for those who want to change their iPhones. Is it the balanced and lightweight iPhone 12 series or the more powerful iPhone 12 Pro Series? Do you have any idea about it? Welcome to discuss in the comments area!


#Cook#iPhone 12

Link to the original text:Pacific computer network

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