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Genesis will enter the electric vehicle market with two EVs next year

via:cnBeta.COM     time:2020/12/11 9:10:20     readed:390

According to foreign media reports, recently, with the launch of gv70 and g80 models, people's love for genesis has improved a lot. Next year, the Korean luxury car brand is also ready to enter the electric vehicle market.Genesis's parent company, Hyundai, made a number of announcements on Thursday, and it is understood that Genesis plans to launch two new electric vehicles next year.

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Hyundai plans to vigorously develop electric vehicles in the future. By 2025, it will launch more than 12 electric vehicles, most of which will be realized through the new sub brand IONIQ. Kia will also have its own models, and all three brands, including genesis, will use the new e-gmp electric vehicle platform detailed by Hyundai earlier this month.

As for the details, we can only make a general guess, which can be inferred from the two electric concept cars that the brand has demonstrated in the past. The first is the essentia, which was shown at the New York Auto Show in 2018. At the time, the car shocked the audience, but the brand has not made a final decision on whether to put it into production. In the same year, a report said it would go into production as an expensive limited edition model. Maybe Genesis wants to make a big statement while marching into electrification. Maybe the mass production version of essentia will come.

Another concept car is the genesis mint, a lovely Electric City car that was also popular at the New York motor show in 2019. Once again, genesis is tight lipped about the possibility of production, but the company believes the population will continue to migrate to urban centers. In theory, this will stimulate the desire for small cars and high-end cars. While Mint is great, electric SUVs seem to be more in line with today's car buyers, especially in the US market. Selling electric cars is already quite difficult, and building a super compact electric car may not attract as many buyers as Hyundai thinks.

But genesis has taken some big steps, and maybe it will surprise consumers again.

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