Recently, rumors about Apple's car building have attracted much attention. Although Apple didn't say anything about it, analysts from various fields have begun to discuss Apple car. Goldman Sachs, the world's leading investment bank, said in its evaluation of Apple carApple car will be an excellent platform to show the integration of Apple's software and hardware, but the release of the car requires a lot of investment, so that Goldman Sachs does not like the attractiveness of Apple car to investors.
In addition, hall also pointed out that many automobile manufacturers have been actively testing lidar sensors. By 2024, many car companies will have lidar sensors in their products. However, Apple's ability to develop custom chips that can be deeply integrated with software has the unique advantage of providing consumers with a more "seamless experience.".
On the other hand, gross margins in the auto industry are generally lower than Apple's current business. It is reported that Tesla's gross profit margin is about 20%, while Apple's is 40%; operating profit margin is even lower, usually with a high single digit (7-9%). Compared with the current business, the profits of the auto business are dwarfed. As a result, Apple may explore other ways to provide a seamless driving experience, rather than producing electric cars. Therefore, analysts said that even in the optimistic situation, even if Apple car is released, it will only have a small impact on Apple's profits.
As for the reason why Apple still wants to develop cars with such low profits, analysts say that people will spend a lot of time in self driving cars on services around apple. In view of the increasing proportion of service in Apple's profit, it is reasonable for automobile as a hardware platform integrating a large amount of software.