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After Google's algorithm update, the traffic of pirated websites will drop by a third in 2020

via:博客园     time:2021/1/3 15:15:54     readed:69

According to the analysis of the annual trend data of visitors from several search engines, the traffic of pirated websites will sharply decrease by one third in 2020. But interestingly, the great credit behind this is Google's algorithm update.

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A few years later, when the first torrent website appeared on the Internet, the piracy ecosystem expanded rapidly. Some of these sites are private and closed communities, while others are open to the public. And users mainly search for these pirated resources through search engines.

Unlike applications, torrent's content is very easy to find through search engines, which is also applicable to pirated streaming media websites, direct download portals and related link websites. Although this discoverability greatly facilitates users to search resources, it makes the copyright owners very unhappy.

Therefore, over the years, the copyright owners have repeatedly asked search engines to block these pirated websites. Although it has not been deployed globally, in recent years, with the increase of crackdown, links to pirated websites have become less and less.

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For example, Google will take the initiative to get off the shelves of those websites that receive more requests for banning. This has hurt the traffic of pirated websites, but this year it seems to be getting worse, in fact much worse.

With the help of the piracy tracking company Muso, we can get more information about the traffic of pirated websites from the search engine, and the company also provides data for EU piracy research. This is not limited to Google, but in view of its high market share, Google's traffic is the most obvious.

From December 2019 to November 2020, the search traffic of pirated websites decreased by about one-third. Not only that, there are some interesting rules. The downward trend first started in mid January and reached a temporary peak during the coronavirus pandemic. Then in early May, the free fall appeared again, and the loss was the largest. If we zoom in last May, the search traffic of pirated websites dropped by more than 20% in that month alone.

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