Last Friday, Tencent mobile gamebriefFrom Huawei platform off shelf, the difference between the two giants is considered to be proportional to the platform. The proportion of apple and Google App Stores is 30%, while the proportion of platforms in China is as high as 50%. Why can Chinese platforms require application developers to give 50% share?The reason is the hard core alliance。 The hard core alliance was officially established on August 1, 2014, and is composed of domestic first-line mobile phone companies oppo, vivo, Coolpad, Jinli, Lenovo, Huawei and Meizu.
The unified activities of the alliance are in the charge of play coffee media. According to the introduction of its official website, the hard core alliance drives users' advantages with its hardware advantages, and the penetration rate of its app stores has reached 65.7%. It is the app store channel with the highest penetration rate at present. Obviously, if manufacturers form a group, they can gain more negotiation ability. To a certain extent, the channels of mobile phone manufacturers can be divided into five parts. This kind of industrial alliance and concerted action of similar manufacturers is a typical form of monopoly.