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The first case of low price dumping of community group buying investigated: Wahaha reporting platform interviewed

via:CnBeta     time:2021/1/7 1:13:15     readed:238

Baiyun District People's Government of Guizhou city recently released news that it has launched law enforcement and interviews on the dumping of its products by a certain online group buying platform through subsidizing low prices, urging it to strictly comply with the "nine no" requirements of the State Administration of market supervision on the operation of community group buying. It is reported that the market supervision bureau of Baiyun District received a report from Wahaha Changsheng Beverage Co., Ltd., an enterprise under its jurisdiction, that an online group buying platform dumped its products through subsidizing at a low price, disrupting the market, resulting in overstocking and sales obstruction of its products.

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The market supervision bureau of Baiyun District and the market supervision bureau of Longli County of Qiannan Prefecture will carry out joint law enforcement inspection on December 25, 2020.


After verification, the Wahaha airless soda sold on the online group buying platform was sold below the market price. At the scene of inspection, law enforcement officers found 541 pieces of Wahaha airless soda water, of which 182 pieces were not completely marked with the product batch number on the outer packaging carton, and the batch number on the bottle body in the carton was also incomplete, suspected of man-made damage. Baiyun District Market Supervision Bureau and Longli County Market Supervision Bureau's law enforcement personnel sealed the goods with incomplete batch number identification on the spot, and checked and verified the purchase accounts, purchase bills and product qualification inspection reports related to the online group buying platform.

Subsequently, Baiyun District Market Supervision Bureau held an interview with the regional person in charge of the online group buying platform in Guizhou and the person in charge of the warehouse provider, urging them to strictly abide by the "nine Musts" requirements of the State Administration of market supervision on community group buying business behavior, strictly regulate business behavior, and not abuse the independent pricing power to sell the products sold on the platform at lower than the market price and ex factory price It is necessary to destroy the normal market circulation order of commodity manufacturers and distributors, and remind them not to damage the integrity of the outer packaging of goods sold.

In 2020, community group buying will become the key investment field of major Internet enterprises. However, with the aggravation of subsidies and price war, offline retail formats such as vegetable market and convenience stores will be greatly impacted, and some suppliers will come out to resist because of the disruption of channel price system.

The investigation by Baiyun District Market Supervision Bureau is also the first action taken by the regulatory authorities after the introduction of the new "nine no's". However, Baiyun district official did not clearly point out the specific name of the investigated community group buying enterprises in the circular. (Zhang Jun)

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