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Sony releases 2021 new TV: 5 with new XR processor at one go

via:驱动之家     time:2021/1/8 12:23:03     readed:756

On January 8, Sony held a global online conference and launched a new high-end series of Bravia XR cognitive smart TV.

The new TV has five models,It includes three LCD TVs (8K flagship z9j, 4K flagship x95j and main model x90j), and two OLED TVs (flagship a90j and main model a80j).


All five TVs are equipped with Bravia XR cognitive chips.As the core of Bravia XR series TV, the chip adopts the technology beyond artificial intelligence to optimize the image and sound details by learning the way people watch and listen.

Mike Fasulo, President and CEO of Sony electronics, said,The Bravia XR chip mimics the way our brain processes images.When people watch the whole picture and focus on the specific area in the picture, their eyes will use different resolutions. In order to reproduce how people watch and perceive, Bravia XR chip will carry out complex analysis and process focus, so as to generate an image close to that seen by human eyes.


In addition to improving the image quality, Bravia XR chip also enhances the surround sound, adding two additional channels from the top to produce 5.1.2 channel sound effect. And according to the position of the video picture, the positioning of the sound can be adjusted in real time to achieve a realistic experience.

All Sony's TVs this year will have Google TV operating system built in. You can also expect HDMI 2.1 to support 4K of 120fps and adapt to the next generation of game console.

According to Sony's 2021 TV product line,Z9j has two sizes of 75 / 85,The x95j comes in 65 / 75 / 85 sizes,The x90j is available in 50 / 55 / 65 / 75 sizes,The a90j is available in 55 / 65 / 83 sizes,The a80j is available in 55 / 65 / 77 sizes.

The specific parameters and prices of the TV have not yet been announced.


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