All of these draw lessons from international practices, because refrigerators in Europe and Asia have already provided modular design and a large number of color options. In fact, Samsung launched the bespoke series for the European market for the first time in 2019, although the number of size and color choices is more than it will see this year. As its product line expands globally, Samsung is cautiously betting that American consumers are willing to buy products for unique and eye-catching refrigerator designs.

In terms of function, each new bespoke model borrows Samsung's 4-door flex design, dividing the appliance into four quadrants. In terms of color, the selection of the four doors are as follows: Navy steel, champagne steel, black matte, white glass, gray glass, beige glass, pink glass, sky blue glass, wine red glass and Navy glass.

Samsung has not disclosed any details of the price or supply, but it is certain that the price of these refrigerators will not be cheap once they arrive later this spring.