Apple is considering launching a new subscription service, focusing on podcasting, which will take the form of charging, according to an unnamed source. By creating paid podcast services, Apple may attract podcast creators with more shares and "steal" them from other platforms.
Apple has long owned a podcast app and maintains podcast distribution services on its MAC and IOS platforms, but so far, Apple has not tried to make money from this app.
In the past few years, the podcast market has been growing, and Apple's competitors, such as spotify, have been snapping up major podcast companies. As the information points out, spotify has spent $800 million to acquire podcasting companies such as gimlet media and the ringer, and has obtained the copyright of popular podcasts such as Joe Rogan experience.
In the future, many podcasts may be exclusively owned by specific platforms, or they may charge subscription fees. Apple may become one of the first companies to have specialized podcasting services.
Apple has been expanding its podcasting business in recent years. Apple is making an original podcast for its exclusive podcast app, according to a source from the company.
According to the information, apple and production companies are in talks on podcasting service, but it is unclear whether Apple will stick to it and launch the service.
Update: the company is confirming the claim, citing its own source that apple "has discussed with its partners plans to create a subscription service."