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Airpods market share dropped to 29%, but Apple still holds an important position in the TWS field

via:博客园     time:2021/1/18 11:13:04     readed:834

Apple is currently in the leading position in the real wireless earplug market, but this process has experienced more frustrations. Since it gained 41% of the market share, its control has been significantly loosened, and it is reported that its market share has now dropped to 29%. But it's still higher than any of its competitors.


According to the report of counterpoint research, Apple's 29% market share by the third quarter of 2020 does not reflect the decline of airpods sales, but it shows that the competition from companies such as Xiaomi is becoming more and more fierce. Apple and Xiaomi have very different business models. Apple continues to sell mainly expensive wireless earplugs, while Xiaomi's products are much more affordable, selling a variety of positioning products in the range of $20-50, giving consumers more choices when buying.


Of course, the price may still be the focus of many customers, especially when they expect to pay $549 for the airpods max. the main competitors, such as Sony's big headset wh-1000xm4, offer $349. In response, apple is rumored to offer a more affordable version of the airpods max for $349, but did not say when it expected to release.

Later this year, we can expect apple to launch airpods 3 in March and possibly airpods Pro 2 at an unconfirmed time. These announcements will help the company maintain its momentum in the TWS market, and we will see whether these figures will change soon. Please continue to pay attention.

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