According to the latest data from omdia, a market research consulting firm, the global smartphone market grew by 4.7% year-on-year in the fourth quarter of 2020, which is the first time that the smartphone market has achieved quarter on quarter growth since the third quarter of 2019.According to omdia, global smartphone shipments reached 381.1 million in the fourth quarter of 2020, up from 364 million in the fourth quarter of 2019. Compared with the shipment volume of 357.3 million units in the third quarter of 2020, it increased by 6.7% on a month on month basis.
On smartphone suppliers, omdia said Huawei fell out of top 5 in the fourth quarter of 2020 due to the continued impact of US sanctions. In the fourth quarter of last year, Huawei's smartphone shipments fell 42.9% year-on-year to 32 million.
In 2020, Huawei's smartphone shipments dropped by 21.6%, from 240.6 million in 2019 to 188.7 million in 2020, and the market position of top 2 was ceded to apple.
LG Electronics is still struggling: the South Korean mobile phone maker is ninth in the rankings for the whole of 2020 and the fourth quarter. After an attempt to restructure its mobile business unit, which appears to have failed, the company is considering how to deal with this continuously losing business unit.
Meanwhile, apple and Samsung continue to dominate the rankings, with Samsung at the top of the list in 2020 and apple at the top in the fourth quarter of 2020.
Samsung shipped 62.2 million smartphones in the fourth quarter of 2020, down 11.1% from a year earlier. Samsung's smartphone shipments fell 12.8% in 2020 to 257 million units, the lowest level since 2013, omdia said.
"The epidemic had a significant impact on Samsung in the first and second quarters of last year, and the company faced insurmountable difficulties compared with 2019, unable to achieve good results in 2020. Samsung will not be able to extend the positive momentum from the third quarter of 2020 to the fourth quarter. " Omdia points out.
Omdia pointed out that other top 5 manufacturers, including Xiaomi, vivo and oppo, are the beneficiaries of Huawei's "difficult 2020".
Xiaomi ranked third in the fourth quarter of 2020, with 47.2 million units shipped, an increase of 44.5% compared with the fourth quarter of 2019. In 2020, Xiaomi's smartphone shipment is 148.3 million units, which omdia said is the largest ever smartphone shipment of Xiaomi. Compared with 2019, Xiaomi's smartphone shipments increased by 19.6%, ranking fourth in the global annual list.
"The company (Xiaomi) continues to move towards a target of 50 million hand shipments per quarter, with only Samsung, apple and Huawei breaking through this figure in recent quarters," omdia said
Oppo and vivo compete for the fourth place in the fourth quarter of 2020. Among them, vivo's shipment volume of 34.5 million units is better than oppo's shipment volume of 34.1 million units. "Compared with the fourth quarter of 2019, the quarterly shipments of both companies showed significant growth - oppo increased by 32.1% year on year and vivo increased by 40.8% year on year." Omdia said.
Vivo ranked fifth in the annual list in 2020, with a shipment of 107.9 million units, an increase of 2.5% over the shipment of 105.2 million units in 2019. On the other hand, oppo's annual shipment in 2020 is 105 million units, down 5% from 110.5 million units in 2019.