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IPhone 12 mini or will stop production, small screen machine has no future?

via:博客园     time:2021/2/8 15:42:10     readed:493

Is small screen mobile phone a fake demand?

On this issue, it is still unclear.

Also among the small screen mobile phones, the second generation iPhone se released in April 2020 and the iPhone 12 Mini released in September 2020 show quite different sales performance.

Among them, the former broke through the 10 million mark only 70 days after its release, while the latter was the product with the lowest sales volume in the same series of mobile phones.

Even more recently, several reports have pointed out that the iPhone 12 Mini will be discontinued due to weak demand, which makes the demand for small screen mobile phones questioned again.

IPhone 12 Mini may be discontinued

According to foreign media reports, based on data analysis, William Yang, an analyst at JP Morgan, believes that Apple's supply chain will stop producing the iPhone 12 Mini in the second quarter of 2021 due to weak demand.

However, it should be pointed out that the iPhone 12 Mini is out of production, which does not mean that the product is out of sale. Instead, priority should be given to digesting the existing inventory before resuming production according to the situation.

In addition, another Morgan Stanley report also confirmed the news. Apple has cut production of the iPhone 12 Mini by 2 million due to weak demand and will focus on the iPhone 12 pro, the report said.

It is worth noting that the two reports point to the same reason for the decline of iPhone 12 Mini production

This reason is in sharp contrast to cook's excitement and expectation at the launch of iPhone 12. The sales performance of this product, which is believed by apple to have access to a wider consumer group, is not satisfactory.


Compared with the iPhone 12, the iPhone 12 MINI has the same functions, parameters and color matching. The difference lies in the appearance. Its screen size is only 5.4 inches and its weight is only 133 grams.

At that time, Apple was excited about the product, calling it the lightest and thinnest 5g model in the world.

Is small screen mobile phone a fake demand?

As a small screen mobile phone in the iPhone 12 series, the unsatisfactory sales performance of the iPhone 12 Mini makes the demand for small screen mobile phones debated again.

In sharp contrast to the iPhone 12 is the second-generation iPhone se (5.8 inches in size), which is also in the ranks of small screens.


As a small screen mobile phone product released by apple four years later, the second generation iPhone se broke through the 10 million mark in just 70 days. In addition, according to the second quarter mobile phone sales data in the United States released by counterpoint research, the second generation iPhone se soon accounted for 19% of the sales of the iPhone series.

Moreover, at that time, Jeff fieldhack, director of North American research at counterpoint research, said that as an entry-level device, the actual sales performance of iPhone se2 exceeded expectations.

Taiwan's "Economic Daily" also predicted that the global shipment of iPhone Se in the second quarter will reach 12-14 million units, which is a real hot product.

In this way, consumers are not indifferent to small screen mobile phones. The sales of the iPhone 12 Mini have fallen into a slump, perhaps more because of themselves.

In the response of netizens, the battery life of the iPhone 12 Mini is also one of the problems that users don't pay for.

According to the official introduction, the battery capacity of the iPhone 12 Mini is 2227mah. However, due to the power consumption caused by 5g network and A14 chip, the endurance performance of the iPhone 12 MINI has become one of the shortcomings criticized by consumers.

The evaluation results of blogger Toms guide show that under the standard endurance test model with 5g network on and 150 nits brightness maintained, the iPhone 12 Mini lasted for 7 hours and 28 minutes, which is difficult to meet the needs of a whole day.

Small screen mobile phone, too difficult

From the news of the weak sales of the iPhone 12 mini, it may be more due to the fuzzy positioning and poor battery life of its products.

On the other hand, the fact that the iPhone 12 Mini is facing a shutdown also shows that the user's acceptance of this product is not high. Although the small screen mobile phone has a certain living space in the smartphone market, it is still very limited compared with the large screen mobile phone.

According to the user preference list for the fourth quarter of 2020, 6.6-inch / 6.7-inch screens account for 26.8% / 25.1% respectively, while 5.8-inch / 5.5-inch screens only account for 4%.


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