Different from the red envelope competition of the domestic Spring Festival Gala, the advertising competition of the "super bowl" of the American Spring Festival Gala is mainly in creativity. Many people even come for advertising, and of course, there are midfield performances. In the past few years, technology companies have always attached importance to this opportunity. Advertising is not necessarily a commodity, but a way to publicize ideas and new technologies, or to be funny or affectionate. The purpose is to create a circle. In 2019, Microsoft will launch adaptive handle, and in 2020, Google will publicize Google assistant with a warm story.
This year, many big technology companies have dropped out of Super Bowl ads, and only Amazon is still promoting Alexa. At the same time, many new advertisers have joined the ranks. 5g, electric vehicles and personal investment have become the focus of the publicity of technology companies.
5g is still hot
5g has been a hot topic of Super Bowl advertising in recent two years. T-Mobile is still in a funny style. It has designed two virtual scenes to "warn" people not to rely on the network when making major decisions. This is actually promoting the stability advantages of 5g network.
T-Mobile full ad:
Verizon full ad:
Auto companies gather to promote pure electric
Cadillac invited "sweet tea" to reinterpret the classic movie "Edward Scissorhands". Born with a pair of scissors hands, he has received different eyes from others in many things, but he also has the dream of being a driver. So at the end of the ad, Edward won Cadillac's new electric car lyriq.
Cadillac full advertisement:
Don't underestimate individual power
Reddit bought a five second advertisement on the super bowl. The content is a simple post, which is said to have spent all their marketing expenses. Of course, it tells the story of the war between retail investors and short funds on the Wall Street bets forum some time ago
"Wow, it's really OK.
If you see this, it means our money is not wasted.
Super Bowl advertising space is very expensive, so we can't afford a complete advertising space. But we were really inspired, so we decided to spend all our marketing budget on the five seconds. One of the things we learned from the reddit community last week is that when a group of weak people come together around a common idea, they can do anything.
When people unite around what they really care about, great things happen. This place is called reddit. "
Robin hood also received a lot of attention in the Gamestop event. Like reddit, they both launched Super Bowl ads for the first time. The advertising content shows that people from different professions are investing in themselves, which is the advantage of Robin Hood, so that everyone can participate in the investment.
Robin Hood full advertisement:
Every year's Super Bowl advertising is an important battlefield for technology companies to promote brand ideas and new technologies. However, the problems encountered by big companies in the past two years are not only in business, which may be the reason why many big technology companies withdrew from Super Bowl advertising this year. Reddit and Robin Hood, which appeared in the "Gamestop" event, all have one characteristic, that is, they care about individual strength, which may be a good example of Super Bowl advertising in the future.