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Dialogue with cook's "top stream of evaluation circle": why is he?

via:博客园     time:2021/2/23 19:16:54     readed:51

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Why is the original title he?

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Source: ciweigongshe (ID: ciweigongshe)

This interview video quickly became popular. In a few days, the broadcast volume on microblog reached nearly 30 million times, which exceeded other platforms that distributed synchronously. It's no surprise that in microblog, he's videos in the past have been forwarded and redistributed by quite a number of big V's and authoritative organizations, and his influence has been expanding.

5g blogger he Xuetong

Maybe most of he's fans are through his work "how fast is it?"? 5g real experience in daily use. Before that, he has evaluated many digital products, from iPhone 5C to airpods to iPad mini5. With his exquisite shooting and brilliant editing, he has become a well-known creator in the digital circle.

He is hardworking and lucky. He has really opened up his popularity by shooting a video of the practical application of 5g technology on campus.

How fast is 5g? It's not easy to shoot. He took the school bus several times from Changping campus of Beijing University of Posts and telecommunications to the campus of Xitucheng to find the signal. Coincidentally, he caught up. In his video, it takes only one second to download a song from a mobile phone with 5g technology, and it takes less than one minute to finish a large-scale mobile game with several gigabytes.

What follows is the recognition and support from all sides.

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After entering the microblog of a large number of official institutions, authoritative media and famous big V, he was completely out of the circle. Only microblog can gather so many organizations and media. In their forwarding, endorsement and cross-border interaction, he's works have gained more popularity, and he himself has received unprecedented attention.

For vertical content creators such as technology and digital, another advantage of microblog is the attribute of fans: they have a wide range of interests. Even in the field of niche, under the base of more than 500 million active users of microblog, a large number of fans can be gathered.

This also means that as long as there is good content, creators will not lack traffic and fans' attention. He's popularity makes many original vertical bloggers see the hope of getting out of the circle on Weibo.

何同学“放鸽子”

However, he's popularity did not drop after he became famous overnight. In all major platforms, fans are rising all the way; after 5g video, new blockbusters are coming one after another. Whether it's copywriting or shooting level, he's progress is visible to the naked eye.

拍摄中的何同学

He Xuetong's picture source network in shooting

To a large extent, this is due to his constant challenge to his ability boundary. He would force himself to constantly improve the texture of his creation with an almost strict requirement. Sometimes, in order to find a better angle, he would take a shot repeatedly for three days, and he would not sleep well for a month because of the anxiety about the quality of the video.

Another important reason for he's popularity overnight is that he's always in touch with his fans.

Different from the video platform, more diversified content such as words and pictures can also be well spread on Weibo. Creators don't have to connect fans in the form of videos. Simpler and lower cost graphic content can also arouse the connection with fans and bring more cross-border interaction and communication.

Recently, there are not a few overnight celebrities like he.

仍然广受追捧的丁真

Ding Zhen, still popular

A few months later, Ding Zhen's fever is still on. The way he runs happily with his pony pearl is engraved in the hearts of everyone who yearns for poetry and distant places, and makes him and his hometown more famous.

When he's peers are still anxious about their graduation thesis and postgraduate entrance examination results, he has talked and laughed with the CEO of one of the world's largest technology companies.

库克转发何同学的微博

Cook forwarded he's microblog

Microblog is also a social content platform that many enterprises and celebrities focus on. Bosses not only publicize their own products here, but also frequently interact with various creators, forming a microblog specific content ecology between forwarding and comments.

For the creator, this will form a great attraction. Not in every content platform, the works of creators can be forwarded by big V, and it is difficult to form a forwarding chain like microblog, forming a huge amount of content voice.

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