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Baidu car company registration completed, car brand determined as "set degree"

via:博客园     time:2021/3/2 17:08:37     readed:507

According to the public information of the network platform, the baidu car manufacturing company previously reported by the media has completed the registration, with the name of Jidu Automobile Co., Ltd., the registered capital of 2 billion yuan and the legal representative of Xia Yiping. The business scope of Jidu Automobile Co., Ltd. includes: technical service and development of new energy vehicles and related parts; production of road motor vehicles; manufacturing of auto parts and accessories; sales of automobiles and auto parts, etc.

In addition to Xia Yiping, there are three directors from Baidu and one from Geely.

On January 11 this year, baidu announced the formal establishment of a smart car company to enter the automotive industry as a vehicle manufacturer. Geely Holding Group will become a strategic partner of the new company. Baidu automobile company is independent of the parent company system and maintains independent operation.

On February 21, Xia Yiping, CEO of Baidu automobile manufacturing company (Jidu automobile), officially appeared in the public. Previously, he was the head of Fiat Chrysler's Asia Pacific Smart car business unit and the co-founder and CTO of Moby cycle. He has rich management experience in the field of smart cars and travel.


Xia Yiping said in an interview with the media that he had several conversations with Baidu founder and CEO Li Yanhong through Ren Xuyang, chairman of Baidu capital, and both sides had very consistent views on the future development trend of smart cars. In his view, Robin Li's insistence on technology has made rationality and feasibility for Baidu to build cars.

The CEO of Jidu automobile is in place, the company registration is completed and the brand is officially determined, which means that the company's operation is on the right track.

Baidu is the actual leader of car companies

According to the public information of the network platform, the investors of Jidu Automobile Co., Ltd. are Baidu and Geely.

The division of labor between Baidu and Geely has always been the focus of attention. Previously, some media reported that Baidu is the actual leader of Baidu car manufacturing company, and Geely is more of a strategic partner and investor. Baidu automobile company is responsible for end-to-end service on the whole. Both software and hardware are led by Baidu automobile company. Geely, as a strategic partner, will cooperate with Baidu automobile company in hardware design to carry out relevant work. In terms of technical thinking, docking and product discussion, the two sides will cooperate more frequently and deeply. At the same time, all of Baidu's open source and open technology capabilities can be obtained by Baidu car manufacturing company and other OEMs.

Baidu's future car is more like an intelligent robot

In February 18th, Robin Li revealed the progress of the car manufacturing company in the fourth quarter earnings call conference. He said that Baidu car company is running smoothly. Baidu has recruited a management team with strong background and is planning to register a brand for the new car. It will take about three years from the initial stage of research and development to the official launch of electric vehicles.

Baidu's future car is more like an intelligent robot. Because the future of smart car is not just a travel tool, but a mobile second living space, Baidu's car will provide users with the best experience of intelligent services in this space.


(Baidu Inc founder Robin Li and Baidu manufacturing company CEO Xia Yiping)

Robin Li commented on Xia Yiping: understanding cars, understanding the Internet, entrepreneurial experience, technical background, passion, and a sense of mission are very suitable and rare candidates.

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