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Ctrip CEO's internal letter: turn loss into profit in adversity

via:博客园     time:2021/3/4 17:08:41     readed:128

Tencent technology news, March 4 news, Ctrip CEO Sun Jie sent an internal letter today. Sun Jie said in the letter that despite the impact of the epidemic, we worked together to improve operational efficiency, and the annual operating profit (under non general criteria) turned from loss to profit in adversity.

Sun Jie mentioned that with the opening of long-distance tourism after the 2021 Spring Festival, the domestic tourism industry has ushered in a season of warm spring and blooming flowers, and the global vaccine is also rapidly spreading. It is believed that the comprehensive recovery of the global tourism industry will soon come.

On March 4, Ctrip group announced its financial results for the fourth quarter and the whole year up to December 31, 2020. In 2020, the Gmv of Ctrip group will reach 395 billion yuan, and the annual net operating revenue will be 18.3 billion yuan. If the equity fee is not included, the operating profit margin of Ctrip group in the fourth quarter of 2020 will be 10%.

In addition, in the fourth quarter of 2020, the net operating income of Ctrip group was RMB 5 billion, and the net profit attributable to the shareholders of Ctrip group was RMB 1 billion. Gross profit rate reached 82% in the fourth quarter, creating a new high for 11 consecutive quarters.

The following is the full text of Sun Jie's internal letter:

Dear friends,

2020 is a year full of challenges and also a year for us to grow faster and stronger. In the first quarter, we were hit by COVID-19. A large number of orders were cancelled and refund was refunded. However, with the efforts of everyone, the loss in the second quarter has begun to narrow, and in the third quarter, we have successfully turned loss into profit, and our business recovery is far ahead of the industry. In the past fourth quarter, the group achieved a net profit of 1 billion yuan, and the domestic air ticket and hotel business both maintained a positive growth year-on-year, in which the domestic high-end hotel bookings reached a double-digit growth year-on-year. Despite the impact of the epidemic, we made concerted efforts to improve operational efficiency, and the annual operating profit (under non general criteria) turned from loss to profit in adversity.

With the opening of long-distance tourism after the 2021 Spring Festival, the domestic tourism industry has ushered in the spring season, and the global vaccine is also rapidly popularized. I believe that the comprehensive recovery of global tourism will soon come. We will continue to progress, innovation, and strive to create a perfect journey for our guests!

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