Amazon has opened its first cashless store outside the United States, an Amazon fresh store in London, which uses the company's just walk out technology. Customers can pick goods from the shelves and take them out of the store without stopping to pay the cashier. The bill will be processed automatically, but only if customers scan their Amazon app.
The store will sell hot and cold food, as well as other daily necessities. The opening marks a major expansion of Amazon's cashless store program. The technology to support the store is the use of cameras to track shoppers and their buying behavior. In 2016, Amazon made its debut in Seattle's first go store. Now there are more than 20 Amazon go stores across the United States. Last year, the program expanded to open a large grocery store called Amazon go grocery.
The store, which opens at 7 a.m. until 11 p.m. and operates seven days a week, covers an area of 2500 square feet, much smaller than its first Amazon go grocery store, and Amazon said it plans to add such stores in Greater London.
In the UK, the company is using its Amazon fresh brand more than Amazon go, as it does in the US. What's puzzling is that Amazon has an Amazon fresh store in Los Angeles, but it doesn't use the company's cashless technology. Instead, it relies on high-tech shopping carts.
Due to the impact of the epidemic, the company has taken a series of health measures in the store. The maximum number of people shopping at the same time is limited to 20, and there are personal protective equipment and disposable gloves at the door of the store.