Suzuki Automobile, which is quite accomplished in the small car market, withdrew its capital from the two joint ventures of Changhe Suzuki and Changan Suzuki in 2018, ending the 25 year history of joint venture production of Suzuki brand models in the Chinese market.
After Suzuki's divestment, all the original production models of Changhe Automobile have been replaced with Changhe brand logo, and the enterprise has also been renamed Jiangxi Zhicheng Automobile Co., Ltd.
In this regard, Changan Automobile has explained that it can continue to produce and sell Changan Suzuki brand cars, but it is no longer a joint venture, but a way to authorize the use of Suzuki brand.
Recently, according to media reports,The name of Chongqing Chang'an Suzuki Automobile Co., Ltd. was changed to Chongqing lingyao Automobile Co., Ltd., which also means that Suzuki has completely faded out of the domestic market.
It is reported that,The name of Chongqing Chang'an Suzuki Automobile Co., Ltd. will be changed to Chongqing lingyao Automobile Co., Ltd. and Auchan brand models will be produced in the future.Changan Suzuki has two factories in Chongqing. The first factory has an annual production capacity of 350000 vehicles and 350000 engines, and the second factory has a design capacity of 100000 vehicles / year.
According to public information, Suzuki, founded in 1920, is the fourth largest auto company in Japan. In 1952, we began to produce motorcycles, and in 1955, we began to produce cars, mainly mini cars.
Suzuki first provided technology to the Chinese market in 1984, and is also one of the first Japanese auto companies to enter the Chinese market.
According to the data, the sales volume of Changan Suzuki fell 26.42% to 170000 vehicles in 2012. Since then, in addition to achieving year-on-year growth in sales in 2014, sales of Changan Suzuki continued to decline. In 2016, the overall sales volume of Chang'an Suzuki dropped to 115300 vehicles, in 2017 it dropped to 83900 vehicles, and only 34500 vehicles remained in 2018.
It is worth mentioning that in 2012, Suzuki announced to withdraw from the North American market, and in 2018, it announced to withdraw from the Chinese market.
However, Suzuki has a hard time in the Indian market.
According to the financial report,Suzuki Motor achieved an operating revenue of 215.1 billion yen in fy2019, a year-on-year decrease of 33.7%; the net profit attributable to the parent company was 134.2 billion yen, a year-on-year decrease of 24.9%.
Suzuki Motor predicts that in fiscal year 2020, it will achieve an operating revenue of 160 billion yen, a year-on-year decrease of 25.6%; the net profit attributable to the parent company will be 110 billion yen, a year-on-year decrease of 18.0%.
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