Bike sharing has gone up again. Recently, a netizen revealed that the charging rule of Shanghai Hello bike has changed to 1.5 yuan for the first 15 minutes, and then 1 yuan for every 15 minutes, which is equivalent to 4.5 yuan for an hour.
This is not the first time that the price of Hello, Qingju and meituan bicycles has been adjusted from 1 yuan per 30 minutes to 1.5 yuan. Coincidentally, not long ago, the price of some shared power bank increased from 1 yuan to 4 yuan per hour
The commentary said that we understand that the price strategy of ultra-low price or even free use is a special method in the period of burning money and subsidies. The price has an inherent trend of returning to the normal range, and it is not impossible to raise the price. Moreover, with the change of the basic price level, the subway ticket price and the taxi starting rent have also increased, but this is not enough to be a sufficient reason for the continuous price increase of the sharing mode.
In fact, under the disorderly expansion of capital, the high loss caused by heavy asset stalling and extensive operation is the real capital hole, which should be considered by enterprises.
In the final analysis, the driving force of capital is too strong, which deviates from the original intention of technology to change life. If sharing economy wants to go further, it needs to change from superficial innovation of business model to real innovation, including intelligent level, vehicle use experience, fine scheduling management, multiple application scenarios and other aspects, so as to form the synergy effect and maximize efficiency within the enterprise, and make the rising price worthy of the money paid by users.
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