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Microsoft's biggest acquisition in history: 10 billion yuan acquisition of discord

via:驱动之家     time:2021/3/28 12:59:46     readed:108

Recently, the game market has once again become a global focus.

On March 22, byte beat bought Shanghai game company Mutong technology with us $4 billion, becoming the largest game acquisition in China.

And in the same period, according to a report by the Peng Bo news agency,Microsoft, which has just won Game Company B with $7.5 billion, is negotiating with game chat app and community discord for a deal worth as much as $10 billion.


If the negotiations don't break down,The two sides may complete the agreement next month, with a price of US $10 billion, which will become the largest pan game industry acquisition in the world, surpassing Tencent's US $8.6 billion acquisition of supercell.

In addition to Microsoft, discord has previously negotiated with Epic Games and Amazon.

Discord has just completed a $100 million round of financing in December 2020, with a valuation of $7 billion. According to sources, while negotiating the acquisition, the platform, with 140 million monthly live users, annual revenue of only $130 million and continuous loss, is considering IPO.

Discord started from game voice and im tool services, then turned to live broadcast platform, and then set up a community platform of game store, becoming the preferred tool for communication and cooperation among game players.

In addition, discord has attracted many non player users and is widely used by study groups, dance classes, book clubs and other virtual party teams.

If you carefully observe, it is not difficult to find that the recent acquisition of Microsoft is obviously more than in the past, and the negotiation objects are more in the fields of social networking and entertainment for young people.

In addition to the $7.5 billion acquisition of B society in 2020, just last month, foreign media reported that Microsoft had planned to acquire pinterest, a social media company with a market value of $54 billion at that time.

The deal was expected to be Microsoft's largest ever acquisition, far more than Microsoft's biggest one at the moment: its $26 billion acquisition of LinkedIn.

At that time, Lei Feng Network in the interpretation of pinterest acquisition incident, observed a phenomenon: Microsoft is very keen to spend sky high price acquisition of "community".

In June 2016, Microsoft acquired LinkedIn for $26.2 billion. LinkedIn is, in a way, a workplace community.

In June 2018, Microsoft bought GitHub for $7.5 billion. GitHub is the largest open source code sharing community in the world.

In February 2021, Microsoft intends to acquire pinterest, a community of images that gathers public users, with a market value of US $54 billion.

In the vertical layer, the above three acquisitions are inseparable from Microsoft's "cloud strategy": GitHub is the underlying code platform, LinkedIn is the workplace cloud platform in the middle layer, and pinterest is the cloud application platform in the terminal layer.

Now, after losing the acquisition of pinterest, Microsoft plans to spend $10 billion on discord in the game community and social field to consolidate its "young people" territory.

Three horizontal, three vertical, whether Microsoft can form a business closed loop of user strategy and cloud strategy, maybe only after the dust of young people's community acquisition is settled, will the final answer be given.


Lei Feng



Link to the original text:Lei Feng net

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