On April 1, during the new product launch of realme GT Neo, Xu Qi, vice president of realme and President of China, revealed to the media the goal of China this year: sprint to 20 million. It is understood that at the beginning of this year, realme set a goal for itself, that is, the domestic sales volume will break through ten million levels, and the goal will be to achieve the goal of leaping to the dragon's gate.
Just three months later, Xu Qi said that the sales volume of ten million units is a conservative figure, and realme has to sprint to at least 20 million units. In addition, in order to focus on building the Chinese market, realme will also have 80000 sales outlets in China, covering almost every city.
Target sales volume: 20 million in China
Recently, realme launched its flagship new product, zhenwo GT Neo, which is equipped with the latest flagship chip Tianji 1200. The price starts from 1799 yuan.
At the event, Xu Qi, vice president of realme and President of China, revealed the mobile phone sales in the first quarter of 2021: the mobile phone sales of realme in the first quarter nearly equaled that of last year, with a year-on-year increase of 463%. Realme is experiencing explosive growth in the Chinese market.
It is understood that this year, realme will adopt the strategy of dual platform and dual flagship in the Chinese market: in terms of medium and high-end products, realme will adopt the dual flagship 5g platforms of Qualcomm snapdragon 8 series and MediaTek Tianji series to create two flagship series of performance and image respectively, bringing more choices of medium and high-end products for young users.
Specifically on the product line, Xu Qi said that GT series will be the flagship of performance and the series with the most energy, mainly focusing on the tuning and optimization of chips, as well as the optimization functions of game experience such as GT mode.
Three fold increase in total channel operation and offline sales points
In terms of channels, Xu Qi said that in 2021, realme will continue to cultivate the omni channel business model, triple the offline sales points of realme, achieve the small target of 80000, and further cover large, medium and small cities, so that more users can not only see the products of realme, but also feel them in person.
For these 80000 sales points, realme will expand itself on the one hand, and on the other hand will consider deep integration with operators. At the same time, in some cities, realme will combine offline stores with marketing, such as pop flash stores to be built in Chongqing. When it comes to the emphasis on channel laying, Xu Qi said that the laying strategy of realme stores is a game of chess in the whole country, which will cover all of them.
In addition to offline sales points, realme will also lay out a trendy flagship store different from previous mobile phone stores to create a store with complete sense of life.
It is understood that in 2020, there will be more than 30000 authorized sales points of offline entities in realme, and the sales network will spread all over the country; the after-sales outlets will also cover nearly 300 cities and 1000 after-sales outlets.