As one of the largest automobile consumer markets in the world, China market has always been a competitive place for various automobile brand strategists.
In recent years, with the rise of domestic car brands, Hyundai, Kia and other Korean cars have a weaker sense of existence in the Chinese market. however,In order to further strengthen the brand characteristics of Hyundai, Hyundai has also introduced its luxury brand Denise into the Chinese market again.
This evening, the international luxury car brand Denise held a grand brand night activity in the North Bund of Shanghai, announcing its official landing in China.
At the same time, Denise also staged a UAV light show on the Bund of Shanghai through a group of UAVs.
In addition, on the brand night, the large and medium-sized SUV jenisses gv80 and the large and medium-sized sedan jenisses g80 are officially released in China, and will appear at the Shanghai auto show, which opens on April 19.
Gv80 is positioned as a medium and large SUV, equipped with 2.5t and 3.5t power, competing with Mercedes Benz gle, BMW X5, Audi Q7 and other models.
Although the brand appeal is not as good as BBA, the gv80 has a great competitive advantage in terms of power, configuration and cost performance. We will wait and see what attitude domestic consumers will take towards the car after it is officially put on sale.