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Second hand car app penetration rate of melon seed is equal to that of e-commerce live broadcast, second hand car enters the core category of e-commerce

via:驱动之家     time:2021/4/7 11:06:45     readed:101

With the continuous weakening of the impact of the epidemic since the spring, the consumption of various industries is continuing to recover growth; and the convenience and safety highlighted during the epidemic period makes the cost-effective second-hand car one of the core growth categories in the field of e-commerce. According to the monitoring data of Aurora IAPP, a third-party data organization, in March this year, the penetration rate of melon seed used car app in the Internet industry broke through 1.26%, which has exceeded the penetration rate of Taobao live app during the 618 promotion period in 2020; at the same time, active users and other indicators also maintained a steady growth. This means that second-hand car e-commerce is gradually entering the mainstream e-commerce consumption core category, and becoming the core channel for more and more consumers to consume second-hand cars.

瓜子二手车APP渗透率比肩电商直播

瓜子二手车APP渗透率比肩电商直播

It can be seen that similar to the popularity of live e-commerce in 2020, second-hand car e-commerce is continuing to be popularized in a wider range of Internet users. It is reported that since the outbreak of the epidemic at the end of 2019, diversified and personalized travel represented by self driving is becoming the choice of more and more groups, and second-hand cars get more attention with their high cost performance, no running in and other characteristics. However, the second-hand car market, as a traditional mainstream second-hand car trading place, has been seriously impacted during the epidemic period. According to the data released by the Circulation Association, from January to February 2020, the transaction volume of the second-hand car market decreased by 47.33% year on year, and the transaction amount decreased by 20.65% year on year; in February, the transaction volume of the national second-hand car market plummeted by about 92% year on year. The obstruction of offline transactions has given birth to the growth of online consumption of second-hand cars, and has also given more and more attention to melon seeds used cars and other platforms providing online consumption of second-hand cars.

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