Huawei is expanding its advertising business and launching Huawei ads marketplace to find advertising partners in the European market. Through this platform, advertisers, agents and application developers can find customers in Huawei's user base. The new plan will also allow developers to integrate Huawei advertising into their applications to generate additional revenue.
Huawei currently has more than 700 million smartphone users in the global market. Huawei ads marketplace project will connect potential users who use more than 20 Huawei applications (including Huawei app Gallery). In addition, it displays advertisements in Huawei's petal search and thousands of third-party applications.
Huawei will provide European agents and advertisers with incentives to join Huawei's advertising program, including free advertising quota, rebate and training courses. Experts will be able to help advertisers set up and optimize their ads. Huawei's current advertising partners include Air China, BMW, Dior, Lexus, Gucci, KFC, Dida, Pepsi, Disney and puma.
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