Wen / Luo Ning
Source: business data (ID: business data)
As an all-in-one machine with M1 chip, Apple has also cut the computer system ecology and the Intel era, forming two distinct paths.
In recent years, there has also been such a trend in the collaboration of mobile phones and tablets of Huawei and Samsung, but apple is obviously the fastest one.
It's another apple Spring Festival Gala that has been accurately predicted.
In the early morning of April 21, Apple's spring launch, which was supposed to be held in March, was delayed. Although many fruit powder had to wait until the flowers were gone, there were still many new things that made people shine.
Apart from iPhone 12 and Apple TV, which are regarded as routine upgrades, airtag has hidden Apple's small goals. The most important one is that the IMAC equipped with M1 chip and the iPad Pro also equipped with M1 chip have made great changes. After Intel launched M1, apple M1 has become an independent chip with arm architecture The product line family of chips has gradually opened its own mystery and continued to blow the horn of revolution.
Apple's ambition is obvious. From chips to operating systems, and then to the ecosystem, apple is leading the PC and mobile ecosystem to achieve great integration and unification.
In recent years, there is also such a trend in the collaboration of mobile phones and tablets of Huawei and Samsung. The Wintel alliance is further disintegrating, and the arm ecosystem is further expanding.
Let the integration go more thoroughly
Compared with the previous generation of CPU, the performance of iPad Pro based on M1 chip is improved by 50%, and the performance of GPU is improved by 40%. Although the appearance has not changed much, the upgrade of the chip once again pushes the iPad pro to the throne of the strongest tablet computer. Perhaps as the old saying goes, the next generation of iPad Pro can beat the performance of iPad Pro only.
Compared with a series chips, M1 chip is also ready for the integration of iPad OS and Mac OS. Based on the same chip architecture, iPad pro in tablet form and MacBook Pro in notebook form will be unified in application ecology, which also means that developers of the whole IOS ecology can more easily develop cross platform application content, and no longer need to design different versions based on X86 and arm architecture for the same application to complete iPad pro From the past tablet computer to the underlying basis of personal computer. Now it may not be possible for iPad pro to completely replace computer, but with more and more applications running smoothly on iPad pro, it will cause a new round of ecological change.
Not only on chip, but also on display technology. There are two versions of iPad Pro based on M1 chip, and the most popular one is the 12.9-inch iPad pro with liquid retina XDR screen. Due to the latest Mini LED display technology, Apple has achieved an amazing screen display effect, with full screen brightness of 1000 nits, peak brightness of 1600 nits and contrast ratio of 1000000:1.
This figure has already reached the effect of the pro display XDR screen which was launched by Apple at a price as high as 40000 yuan. This time, Apple has compressed this technology into the 12.9-inch, 6.4-mm body of the iPad pro, bringing the most powerful screen performance of all mobile devices at present. This is also a preparation for more professionals to join the Apple Mobile ecosystem.
Apple has also added a thunderbolt port for the iPad pro. According to the official statement, the iPad Pro can not only be compatible with the existing usb-c interface, but also be directly connected to the pro display XDR display screen, which runs to 6K resolution. Apple has achieved a high degree of unity between the iPad screen and the pro display XDR screen in such a seemingly natural way, This means that in the past, there were some things that the huge Mac Pro could do, as well as the new iPad pro, and the user experience on all Apple devices was further unified.
In addition to M1 chip and mini LED screen, Apple has also added 5g network function for iPad pro. The addition of 5g network not only realizes the needs of iPad Pro mobile office, but also makes iPad Pro more extensible than MacBook, such as directly using iPad pro It is also convenient for users to choose apple devices.
Therefore, the iPad pro, which integrates M1 chip, mini LED display technology and 5g network, not only gathers more developers for apple and attracts professionals with higher demand, but also gradually clears the gap between iPad, MAC and iPhone. Therefore, Apple also brought a new IMAC last night.
Intel's life starts with desktop computer
As a heavyweight product at the press conference, the IMAC rebuilt from the inside out has not only become another important weapon for apple to change the desktop ecology, but also carries Apple's ambition of breaking new and integrating the ecosystem.
Although the appearance of MacBook Air, macbook pro and mac mini, which launched M1 chip last year, has no change with the previous generation products, Apple has shown people the infinite potential of M1 chip through its strong performance and ultra long endurance. The M1 chip developed based on ARM architecture undoubtedly makes Intel feel the pressure. And apple has also made persistent efforts to use this M1 chip on the desktop iMac, this time bringing people a new surprise.
The IMAC based on M1 chip is as light and thin as it has never been in the past. The overall thickness is only 11.5mm. It looks like a huge iPad with a computer bracket. The overall weight is less than 4.5kg, which is 1kg less than the 5.48kg weight of the previous generation IMAC. It should be noted that this 24 inch IMAC is actually the same as before With the 21.5-inch IMAC upgrade, the weight is reduced and the screen is enlarged, which further upgrades the experience.
This kind of thinking of integrating iPad form into computer form by design is obviously intended by apple. When all processors adopt a unified architecture, people's interaction on different apple devices is bound to be more unified, and the boundary between IMAC and iPad Pro is no longer so obvious in appearance, which makes people use it more easily. In recent years, there has been the same trend in the collaboration of Huawei, Samsung's mobile phones and tablets, but apple is obviously the fastest one.
Compared with the standard 21.5-inch iMac, the CPU speed of the IMAC equipped with M1 chip is increased by 85%, and the graphics processing speed is increased by 2 times. Both for code compilation and video editing, the processing performance is better, which was reflected in the M1 version of MacBook Air last year.
On the other hand, as an all-in-one machine with M1 chip, Apple has also cut system ecology and Intel era, forming two distinct paths. With the blessing of MacOS Big Sur system, you can not only use the system to translate the past x86 architecture applications, but also run a variety of iPhone and iPad applications. Although there is no touch screen support, Apple has actually opened up interaction for these applications on the iPad OS through the touch pad, and the wall between iPhone, IMAC and iPad is slowly disappearing.
Arm is the future. The changes of IMAC based on M1 chip can be said to be omni-directional. The appearance of IMAC is closer to iPad pro, and the system use is gradually getting through the IOS ecosystem. While Apple has stepped out of this step, the integration of its software and hardware ecology has been further enhanced. To some extent, IMAC is a super large iPad Pro placed at home. IPad Pro is like a small iMac, which no longer has the difference between x86 architecture and arm architecture. In this way, when users choose apple products, they only need to make choices according to their own use scenarios, And no longer entangled in ecological differences.
Break through the barriers, arm's victory
In recent years, the integration of smart phones and personal computers has been deepening, and the traditional PC has been gradually transformed. Huawei, Samsung, Xiaomi and other manufacturers have broken through the boundary between windows and Android through their own mobile phones and laptops, while Apple has gone all the way to make IOS, iPad OS, Mac OS From the underlying architecture to the application ecology, it is gradually unified, and many developers are optimistic about its fast transformation.
However, everything has two sides. While some IOS developers are jubilant, others are not so happy about the unification of M1 chip architecture. Because M1 chip is highly integrated, its open features are further reduced. Linus torvlds, the father of Linux, said that Linux is difficult to run on Apple's M1 chip notebook. Because of Apple's closed strategy, open source software developers will not have enough resources to develop Linux supported drivers and operating systems on Mac.
In fact, this gives other arm architecture chips an opportunity, which is also the reason why Windows System PC will not be replaced. Apple's closed strategy can certainly attract more consumers to join, but the ecological community based on Linux developers is still very strong and has vitality. The Linux open source community is still one of the core driving forces of the world. For these users, they may not like M1 chip devices.
Zhu Yonggang, CMO of Huawei's consumer business, also agreed with Apple's strategy around arm architecture, and mentioned that Huawei's strategy is exactly the same as Apple's strategy. Although Huawei still uses Intel chips in the PC field, Huawei's Kirin series chips based on ARM architecture have covered mobile phones, tablets, TVs and other devices, And plan to realize the further unification of ecology through the underlying architecture of Hongmeng system. By the end of 2020, Hongmeng system has more than 1.8 million developers in the world, and is expected to be widely used in Huawei mobile phones by the end of this year, which is also an opportunity for arm to further catch up with Intel.
With the continuous appearance of M1 chip family products, Apple's ambition to break the boundary between PC and mobile devices is obvious. It's been ten years since apple made such a move. From A-Series chips to M1 chips, Apple has broken the barrier set by the old Intel, making the iPhone, iPad and IMAC become mutually supportive tools. It seems that no other company can complete such a transformation so mature.
Taking this as a breakthrough point, Apple has finally completed its independent voice from the inside out, getting rid of the shackles of Intel chips, and Apple will have the opportunity to design products more in line with its own ideas. We can see this on this new iMac, and the AR, AI technology and other application scenarios mentioned in Apple's every press conference are more flexible under the increasingly powerful M-series chips.
This is not only the victory of apple, but also the victory of arm. Because of the promotion of apple and Huawei, the arm camp will further grow. Before that, when Microsoft launched the arm based surface computer, its performance was not ideal. However, when Apple promotes this process as a reformer, Microsoft may have the opportunity to take advantage of this trend to try to attract developers again, and Huawei Hongmeng system may also benefit from it.
The next thing to look forward to is the Apple Developer Conference on software and systems in June.