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The brand strategy of Jingdong life service of consumer Expo has been continuously completed, and the three kilometer life service circle category has been further expanded

via:驱动之家     time:2021/5/8 13:08:57     readed:261

消博会京东生活服务连续完成品牌战略签约

The first China International Consumer Goods Expo

Service consumption in the three kilometer life service circle

The traditional sense of service is mainly based on the extension of the original category of physical consumption. That is to say, selling goods leads to related service demands, such as the maintenance of home phone, the cleaning of clothing bags, and so on. They are not only closely related to the commodity itself, but also independent of the commodity. For a simple example, the new appliances we buy usually don't break down. Only after they have been used for a period of time, can they break down due to old ones, and then there will be maintenance demand.

In addition, there is another type of consumption: service consumption. That is to say, when purchasing goods, there must be consumption of related services, or consumers themselves purchase independent services. The former, such as the purchase of tires must be installed, or the purchase of air tickets must enjoy the flight attendant service provided by the airline company, while domestic service is the typical consumption scene of the latter.

消博会京东生活服务连续完成品牌战略签约

Jingdong life service exhibition area of Jingdong booth of China International Consumer Goods Expo

Get through the whole life service cycle of automobile life

消博会京东生活服务连续完成品牌战略签约

Jingdong automobile and Tianji automobile reach strategic cooperation

消博会京东生活服务连续完成品牌战略签约

Jingdong and Youxin reach strategic cooperation

消博会京东生活服务连续完成品牌战略签约

JD motor and ExxonMobil reach strategic upgrading cooperation

消博会京东生活服务连续完成品牌战略签约

Jingdong automobile and German horse tire reach strategic cooperation

消博会京东生活服务连续完成品牌战略签约

Jingdong local life and special call reach a strategic cooperation agreement

消博会京东生活服务连续完成品牌战略签约

Jingdong and hippocampus reach strategic cooperation

消博会京东生活服务连续完成品牌战略签约

Jingdong booth of China International Consumer Goods Expo

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