Among the domestic mobile phone brands, ZTE mobile phone used to be one of the top brands. In the past two years, it has fallen behind for various reasons. This year, it is expected to recover its lost ground. The official said that the annual mobile phone shipment will increase by 30-50%.
ZTE recently accepted a number of institutional research, company representatives revealed that its consumer business including mobile phones, mobile Internet broadband products, home information terminals, etc., the company will firmly take the consumer business as a strategic component of end-to-end product solutions, this strategic positioning will not change.
ZTE said that from the end of 2020, we will increase investment in consumer business, especially mobile phones in terms of brands and products. In the first quarter of 2021,The company's consumer business revenue has achieved rapid growth. In 2021, the mobile phone shipment is expected to grow by 30% - 50% year on year.
ZTE mentioned that, like all mobile phone manufacturers, its mobile phone products have different series of positioning, including axon mobile phones and Nubia Red Devils mobile phones with middle and high-end positioning (3000-6000 yuan), and 5g mobile phones with entry-level positioning (1000-2500 yuan).
Judging from the sales of the company's newly released axon 30 ultra, we have been recognized by users as the company's high-end mobile phone brand. We focus on technology and young positioning. As a big technology factory, the company has quite a lot of black technology and new innovative technology applied to mobile phones.
Red Devils mobile phone is a game mobile phone, which belongs to a relatively segmented market,The domestic pure game mobile phone market should be in the million level, our goal is to become the first domestic game mobile phone brand.
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