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Is salty or sweet rice dumplings popular? E-commerce platform: the sales volume of salty rice dumplings is twice that of sweet rice dumplings

via:驱动之家     time:2021/6/13 16:44:35     readed:258

Zongzi is one of the traditional festival food of Han nationality in China. As one of the most profound traditional foods in Chinese history and culture, it has been widely spread. The custom of eating rice dumplings during the Dragon Boat Festival has been popular in China for thousands of years, and spread to Korea, Japan and Southeast Asian countries.

Due to the different eating habits of different places, zongzi has formed a north-south flavor. Every year on the Dragon Boat Festival, there is a dispute over sweet and salty Zongzi on the Internet. Is sweet rice dumpling popular or salty rice dumpling better?

According to CCTV,Big data shows that this year, Beijing, Shanghai, Guangdong and Jiangsu are the top four consumers of zongzi.

This year, in addition to the different shapes of zongzi, there are many new flavors of zongzi, such as spicy cabbage and pork, Italian style meat sauce, rattan pepper beef, durian and so on.

Is zongzi salty or sweet? According to the sales data of e-commerce platform,About 60% of them are salty, 34% sweet and 6% other.

The consumers in Northeast and North China are the iron powder of sweet zongzi, while the consumers in South China are mainly salty. In the new taste of zongzi, Beijing prefers mushroom; Guangdong preferred Tricholoma matsutake and truffle; Heilongjiang preferred abalone; Fujian and Guangxi preferred rattan pepper beef; Shandong and Hebei prefer durian; Liaoning preferred snail powder; Zhejiang prefers ice cream dumplings.



Reprint please indicate the source: fast technology

The Dragon Boat Festivaltraditional Chinese rice-pudding

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