Liu zuohu, CEO of Yijia, announced in an internal email today that Yijia mobile phone and oppo will be fully integrated, and Yijia will become an independent brand of oppo.
In fact, in August 2020, it was reported that Liu zuohu, the founder and CEO of Yijia mobile phone, returned to oppo as the senior vice president of oppo and the general director of the company's product line. Oppo responded at that time that Liu zuohu was the senior vice president of EuroPlus holdings and was fully responsible for the product planning and experience of EuroPlus. On the one hand, Canada told Sina technology that Liu zuohu is the founder and CEO of Canada, and his status remains unchanged.
Liu zuohu worked in oppo in his early years and later founded Yijia brand. According to industrial and commercial data, Guangdong Oujia Holding Co., Ltd. holds 100% of oppo Guangdong Mobile Communication Co., Ltd. (oppo operator), and Guangdong Oujia Holding Co., Ltd. is also a major shareholder of Shenzhen wanplas Technology Co., Ltd., an operator of one Canada.
With the increasingly fierce competition in the domestic smart phone market, the European and Canadian system is opening up the resources of its mobile phone brands to form a joint force to cope with external competition.
Previously, oppo mall has changed its name to Oujia mall, bringing together oppo, Yijia and realme products.
Liu zuohu disclosed in an internal email that by the end of 2020, the R & D, e-commerce and customer service departments of one Canada have integrated with oppo to give play to the advantages of integrated operation.
Now, Yijia mobile and oppo have decided to integrate the team in an all-round way, so as to better integrate resources, coordinate operations and promote brand development. In the future, Yijia will become an independent brand of oppo.
- THE END -
Link to the original text:Sina Technology