If there is any surprise in the iPhone 12 series released last fall, the existence of the iPhone 12 Mini should be counted as one.
Before that, the mobile phone industry had been waiting for a small screen flagship for too long, so when the iPhone 12 Mini was released, the lowest priced one became a center of discussion.
However, it's not uncommon in the mobile phone industry to call a winner or not,It's normal for a long-awaited machine to sell poorly. Unfortunately, the iPhone 12 Mini is likely to be such a product.
Last week, trendforce released a report that the iPhone 12 Mini entered the EOL ahead of the second quarter of this year.
In addition, micro blogger @ Mai Zijun I also published a micro blog to support this point,It said the iPhone 12 Mini had been discontinued last week, and a large-scale production reduction had been made before it was discontinued.
Previously, Apple CEO Cook said that the demand for iPhone 12 is the largest in the iPhone 12 series, followed by 12 pro and 12 Pro max, butBut I didn't mention the iPhone 12 mini, which may also be the precursor of Mini's shutdown.
Although the sales volume of iPhone 12 Mini is generally within our expected range, it is beyond our expectation to stop production in advance.
Before that, we thought that the outside world really needed a mobile phone with a small enough body.
However, during this period of time, public opinion on the Internet has criticized the short life of the iPhone 12 mini and the lack of dual cards in the Bank of China.
These problems actually make me realize that maybe consumers really need a small enough mobile phone.
But at the same time,Consumers pay more attention to long-term, high-performance, and even large screen, and these combinations put together can only be illusory air, not the iPhone 12 Mini.
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Link to the original text:Yesky