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Behind Xiaomi's surpassing Apple's ranking second in the world: Huawei's share in Europe has almost disappeared

via:驱动之家     time:2021/7/16 20:16:23     readed:159

Early this morning, Xiaomi quoted the second quarter global smartphone market share report of canalys, a research company, as saying that Xiaomi had a 17% market share, surpassing apple in smartphone sales and ranking second in the world.

This is an unprecedented achievement for Xiaomi. Congratulations. Lei Jun also said in the open letter that we are standing at such a high level for the first time, and we will face fierce and anxious tug of war in the future. Compared with the current celebration, I hope that we can really become the second in the world as soon as possible.

There are many reasons why Xiaomi won the second place in the world. One of them can't be ignored,Huawei has to withdraw from the global mobile phone market for well-known reasons, especially in Europe.

Recently, the website of gizmochina published an article about this change. As there is no data for Q2, they quoted the Q1 European mobile phone sales report released by counterpoint research as follows:

小米手机超苹果位列全球第二的背后:华为欧洲份额几乎消失

This report divides mobile phones into two parts: 250-499 U.S. dollars of mid-range devices and 500-699 U.S. dollars of high-end devices. In Q1 of 2020, Zhonghua will still have a good share in mid-range devices, but it will shrink rapidly in Q1 of 20201, so will the share of high-end devices.

According to the original text, Huawei's withdrawal also gives room for other domestic mobile phones to grow,Oppo, vivo, Xiaomi and other brands are seeking steady strategies to enter the middle and high-end market segments of 5g mobile phones in Europe through some flagship products.

Of course, Samsung and apple are still leaders in the European 5g market, and domestic manufacturers need to refuel.

小米手机超苹果位列全球第二的背后:华为欧洲份额几乎消失

小米手机超苹果位列全球第二的背后:华为欧洲份额几乎消失

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Reprint please indicate the source: fast technology

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