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It's not the end of the race for Qualcomm to push Xiaolong insiders fans' mobile phones. Pricing is everything

via:驱动之家     time:2021/7/19 18:54:51     readed:502

Previously, when Qualcomm wanted to show its chip performance and related technologies, it mostly used engineering machines. With the continuous accumulation of technology, the relatively rough engineering machine seems to have been unable to describe the increasingly powerful performance and diversified functions of snapdragon chip.

Therefore, this year, Qualcomm and ASUS jointly launched an insiders mobile phone with snapdragon 888 processor for snapdragon fans. This new mobile phone covers almost all the chips and related technologies available to Qualcomm, enabling users and manufacturers to experience the performance of the chip platform of snapdragon 888 in many aspects, such as game running, video recording, connection, audio Excellent performance such as heat dissipation.

As we all know, Qualcomm has always been a mobile phone chip R & D manufacturer. It only supplies chips for mobile phone brands. Because the mobile phone manufacturers cooperating with Qualcomm are all over the world, buyers will also put forward different demands for the computing power and functions of chips. Therefore, when developing chips, Qualcomm will try its best to stack functions. In the process of upgrading chips from generation to generation, all these functions will be preserved. Every time a new generation of Qualcomm snapdragon chip is released, many innovative functions will be added.

When mobile phone manufacturers build mobile phone products based on Qualcomm snapdragon chips, they tend to pay more attention to the additional innovative functions of chips and ignore some hidden skills previously reserved by chips, which virtually forms a waste of resources and technology. Qualcomm is eager to show consumers and mobile phone manufacturers the comprehensive technical strength of snapdragon chips through a unique mobile phone style.

Previously, Qualcomm generally demonstrated chip technology through engineering machine, but engineering machine was only for the industry, let alone the user's touch. The relatively rough engineering machine is far less intuitive than the Qualcomm insiders mobile phone in displaying the performance of the chip and peripheral technology of the Qualcomm snapdragon. Through the insiders mobile phone, which can be used as a consumer product, Qualcomm can directly show the product performance to users, expanding the radiation range of product cognition.

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As for whether Qualcomm wants to enter the mobile phone market, in fact, an objective analysis of the answer is just around the corner. First of all, the appearance of Qualcomm insiders mobile phone follows the traditional design of ASUS Rog series, and there is no new idea in the image. Obviously, Qualcomm and ASUS did not pay more attention to the design of insiders mobile phones to attract consumers. In terms of face value, the Qualcomm insiders mobile phone is not competitive with Xiaomi 11 ultra, oppo find X3 pro and Samsung S21 series, which are also equipped with Xiaolong 888.

Secondly, in terms of pricing, the price of nearly 10000 yuan of Qualcomm insiders mobile phone has obviously deviated from its own value and violated the basic common sense of participating in the market competition next time. Qualcomm, which has been working in the chip field for many years, will not fail to understand the most basic market pricing rules. Therefore, it is obvious that Qualcomm does not want to enter the mobile terminal market through insiders mobile phones.

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The pricing of nearly 10000 yuan for the mobile phone of Qualcomm insiders and the performance of only selling it to fans in the community of Qualcomm insiders have already explained everything.

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