The State Press and Publication Administration and other relevant persons in charge, together with the central network information office, the Ministry of culture and tourism and other departments, interviewed key online game enterprises such as Tencent and Netease, game account rental and sales platforms and game live broadcasting platforms.
The interview pointed out that the notice on further strict management to effectively prevent minors from indulging in online games and the notice on carrying out comprehensive management in the field of culture and entertainment require all online game enterprises, game account rental and sales platforms and game live broadcasting platforms to improve their political position, strengthen responsibility, and deeply understand the importance of strict management The importance and urgency of preventing minors from indulging in online games, resolutely implement relevant requirements, and effectively protect minors' physical and mental health.
Subsequently, Tencent responded that it would seriously study the interview spirit, strictly implement the relevant norms and requirements for the prevention of addiction of minors under the guidance of relevant competent departments, strengthen content safety and compliance, adhere to the correct value orientation, and effectively protect the physical and mental health and vigorous growth of minors.
Netease also said that it strictly implemented the relevant regulations and requirements of the regulatory authorities on the prevention of addiction of minors. Further strengthen the audit and management of game content, adhere to the correct value orientation, launch more well-made and thoughtful original products through continuous technological innovation, effectively guide minors' healthy games and promote the continuous improvement of game ecology.
For this interview, some experts said that the highlight behind it is to prevent minors from becoming obsessed with online games and live broadcasting.
We should strictly manage the publicity and promotion of games, standardize and restrict the endorsement of game advertisements by stars, and shall not provide promotion channels for illegal games. We should strengthen the management of live game broadcasting and prohibit high reward, reward for minors and so on.
With the continuous strengthening of domestic supervision, according to the active disclosure of many listed companies, they are also actively promoting overseas layout and making good progress in 2021, including Baotong technology, Panax notoginseng mutual entertainment, giant network, China mobile game, China Thailand International, etc.
The agency also believes that the game is unstoppable. Shanxi securities research report said that the game to sea maintained a strong growth trend. Over the same period, the scale of China's self-developed games going to sea was US $8.468 billion, a year-on-year increase of 11.56%; In July, due to the launch of original God version 2.0 and the increment brought by some products such as wilderness action and state of survival, the overseas revenue of self-developed games increased again to US $1.648 billion, an increase of 9.24% month on month.
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