Different from the rise of Japanese cars in China, Volkswagen in German cars has gradually lagged behind in recent years, and its competitiveness is slightly weak.The power is not easy to get rid of the mixed and pure electric assembly, the logo of the dual clutch transmission, but also many car owners make complaints about it.
Since SAIC Volkswagen was hit hard by China Insurance Research Passat the year before last, it encountered a crisis of quality trust, and there was no new model, its competitiveness was weaker, and its sales volume fell precipitously.Now it has encountered a shortage of chips. Under multiple crises, SAIC Volkswagen's sales are becoming more and more pessimistic.
Recently, SAIC announced the production and sales data in August 2021:In August this year, SAIC's total sales reached 453408 new cars, and the cumulative sales from January to August reached 3103239, a year-on-year increase of 3.07%.
Among them, the leader in the joint venture brand,SAIC Volkswagen's sales volume reached 123000 vehicles in August. Although there was still a year-on-year decline of 15.16%, it increased by 75.5% month on month compared with July;From January to August, SAIC Volkswagen's terminal sales totaled 725000, down 15.29% year-on-year.
It seems that the sales performance is fairly good,But a more heartbreaking fact is that as of August, the sales of three independent car companies, Chang'an, Geely and great wall, have exceeded that of SAIC Volkswagen.
In that year, the sales volume of SAIC Volkswagen occupied the first place in the annual sales volume of domestic cars, and the sales volume of independent brand car enterprises reached half of it, which is a great achievement. Now, China's domestic independent brands have surpassed SAIC Volkswagen.
Previously, SAIC Volkswagen's Passat incident and SAIC Volkswagen, who was wronged by autonomy, chose cold treatment and expected to wait until the heat passed.
It can be said that SAIC Volkswagen's cold treatment has made the public question its quality and maximized the fermentation and dissemination. Now, it is even more difficult for SAIC Volkswagen to repair this trust relationship. The decline in sales is the most direct manifestation.
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