Pre-orders for Apple's iPhone 13 series of smartphones began on The evening of Sept 17 on Apple's website and major e-commerce platforms. Shortly after the pre-sale began, all platforms suffered "no seconds".
According to media reports, some e-commerce platforms showed "panic buying is too hot, please try again later" shortly after the pre-sale, and apple's official store was also updating the display within minutes of the sale.
It is worth noting that the first batch of pink iPhone 13 series was sold out in less than three minutes when pre-orders were opened on Tmall at 20pm. Later, Apple replenished its Tmall flagship store overnight, and some models resumed normal purchases in a short period of time.
In contrast to the booming sales of its products, Apple has not been "embraced" in the secondary market.
Shares of Apple closed down 1.83% at $146.06 per share on Friday, giving the company a market capitalization of $2.41 trillion. The company lost $45.1 billion, or 291.5 billion yuan, in market value that day, according to AI Finance.