Column by DoNewsThe maomaobear
On September 13, 2021, Huawei held the launch conference of smart office products. Officially released huawei MateBook 13s notebook, huawei MateBook 14s notebook, huawei MateStation X all-in-one, huawei PixLab X1 printer, huawei MateView gt27-inch curved screen monitor and huawei MatePadPro 12.6 inch set version and more than 10 new products.
Although Huawei has been entering the consumer market for a long time and has experimented with products like Kunpeng before, it is the first time for Huawei to enter the commercial market on a large scale. Traditionally, the commercial market has been dominated by lenovo, HP and others. Does huawei have a future in the market this time? Let's see.
01 Why did Huawei make a Commercial PC
Huawei is known as a communications company, but if you can find the original history of Huawei, you will find that it started out as related office equipment.
From office equipment to agent program-controlled switch, from agent to product development, from program-controlled switch to wireless base station, Huawei's business has been 2B before making mobile phones. Even the early days of mobile phones were geared towards carriers.
In those days, telecommunications demand is not even enterprises, is the post and telecommunications bureau, telecommunications bureau.
So Huawei has rich experience in the government market in its early years. Later, telecom post branch, just have south telecom, North Unicom, China mobile. Huawei also from the fixed telephone program control switch, do wireless base station. This is the soE.
Huawei started with SPC switch, which is fixed network business, which later evolved into ADSL, and then broadband access, bringing business to Huawei.
Fixed network business to a certain speed lack of demand, household now gigabit into the home, in fact, or watch 4K video when the bandwidth demand is the highest, also 20M enough, 50M rich. This business requirement is starting to hit the ceiling.
Huawei's mobile business, the earliest is to do communication base station, from 2G to 3G, 4G, 5G. Full speed for 4G is 300M, 5G is even higher. Wireless speed is now a bottleneck.
In the world, only China and South Korea are vigorously developing 5G services. Other countries prefer low-frequency 5G and millimeter wave 5G with scattered points, and not many 5G base stations are laid.
There is a bottleneck in communication business. In 2011, Huawei started to make mobile phone terminals, and developed from mobile phones to computers, tablets and TVS to do consumer business. Although Huawei's phones are not cheap, the consumer business is characterized by high revenues and low margins, which cannot be compared with Huawei's traditional business.
And the real profit, in fact, is the enterprise business, cloud computing, servers, switches, printers scan and copy...
Computers bought by the government are always more expensive than those bought by individuals. In fact, Huawei's marketing has a great influence on middle-aged and elderly users. For these people, it is small money to buy mobile phones individually, but they can decide which brand to purchase, which is big money.
In this situation, Huawei's commercial PC business is natural.
02 Strength of Huawei commercial PC
PC this product, the technical content of assembly is not high. The accessories are standardized and can be assembled by purchasing foreign chips and accessories, which is simpler than the base stations and mobile phones huawei has made.
Huawei's strength is communication, so It emphasizes "connection" capability and proposes more efficient and free intelligent office solutions.
Huawei believes that the primary connection between devices improves productivity to a certain extent. However, some complex thinking and flexible communication are still irreplaceable abilities, and people are still struggling to run about in this fragmented office state due to multiple systems with multiple devices, multiple connection modes, different data formats and inconsistent interactive experience.
Therefore, Huawei provides an integrated interconnection solution. Huawei's All-in-one PCS, laptops, printers, tablets, monitors, keyboards, mice, even headphones, speakers and other devices are also connected and coordinated. Break the barriers between devices, make multiple devices form joint forces, realize the free flow of information, and support the office needs of consumers in various scenarios.
Huawei is starting with laptops, because there is little difference between consumer PCS and business laptops.
From notebook computers, Huawei expanded to monitor, monitor and Huawei LCD TV can use BOE screen resources, the transition is also easy.
With a laptop and a monitor, the combination of the two is an all-in-one machine, so Huawei has released MateStationX all-in-one, which also incorporates some of huawei's smart speaker technology to improve the sound.
This all-in-one computer is relatively expensive. In order to meet the demand of low cost for commercial use, Huawei has made a commercial computer with small case and low configuration.
Finally, Huawei also provides wirelessly connected printers, wireless keyboards and mice.
The benefits of this scheme are integrated solution, wireless interconnection, through unified software management, the use is very convenient.
As for the product itself, Huawei also has some design and research and development to ensure that the product quality is not inferior to competitors.
In addition to the high price, it should be said that Huawei's products are still very competitive.
Will Huawei succeed?
In China, commercial PCS are dominated by Lenovo, HP and Dell, followed by domestic brands like Tsinghua Tongfang.
Huawei has rich experience in purchasing from government agencies and enterprises, such as program-controlled switches, base stations and cloud computing servers.
Huawei's marketing in recent years has been very palatable to the leaders of state-owned enterprises and institutions, who have the power to make purchasing decisions. Therefore, Huawei's entry into the commercial PC, printing opportunities to bring a huge impact on the industry.
As for the enterprises in the system, we are trying to replace them with domestic products. Huawei, as a domestic brand, will definitely replace the products of HP, Dell and other enterprises. And compete with Lenovo.
It is possible that Huawei will eat a big piece of cake, while Lenovo and other manufacturers will receive a strong impact.