"Over the next two years, weibo will public welfare undertakings into the development of advertising revenue of 3% a year, support the protection of cultural heritage, people love the predicament, the franco-prussian propaganda policy, advocating moral civilization, low carbon energy conservation and environmental protection five areas of public advocacy, publicity, public welfare activities to strengthen the construction of network culture, advocate public welfare, to protect the environment and love the excellent traditional culture."
27 September morning, in the 2021 world conference on Internet wuzhen summit "the Internet and digital poverty reduction of charity BBS", sina weibo CEO gao-fei wang published titled "the social media power universal public welfare home countries feelings" speech, further expounds the weibo will continue to increase to the enterprise to charitable, celebrity three distribution efforts in publicity and guidance, To help achieve common prosperity and truly enable the people to enjoy the fruits of the Development of the Internet, it has announced a plan to empower weibo users with "Gongyi account".
The idea of "public welfare for all" is deeply rooted in people's hearts
As a social media platform, Weibo is the first Internet platform in China to put forward and practice the concept of "public welfare for everyone and participation for everyone". After ten years of practice, the model of public welfare in China has changed quietly. The mobile Internet enables everyone to become an advocate, participant and witness of public welfare.
Over the past decade, more than 40 million Weibo users have donated more than 600 million yuan to more than 25,000 projects through the platform. In the past three years, more than 500 billion people read about public welfare topics on weibo. The significance of weibo in public welfare is not only the donation of love, but also the advocacy and dissemination of the concept of "everyone participating in public welfare".
In 2011, a group of good big V on twitter launched a "free lunch" project, since 2012, the "free lunch" school opened weibo "menu", by 2021, the national 1100 funded schools all have weibo, updated daily student meals, the daily public payment information, please love netizens to participate in the meal together.
And "movement" in the history of the spread of weibo, is worth be remembered events together, netizens fragmentary, non-professional action, with the public security departments, the media, NPC representatives and CPPCC members and other social forces together, form the focus of public opinion, quickly attracted a traditional media interest and follow up, causing everyone to participate in, this is the best embodiment of microblogging public value.
We will give full play to public welfare to help achieve common prosperity
In the new era, weibo is duty-bound to achieve the goal of common prosperity. Wang Gaofei introduced that micro-blog will continue to increase the publicity and guidance of the three distribution of enterprise public welfare and celebrity public welfare, to help achieve common prosperity and truly let the people enjoy the development of the Internet. Specific performance in the following four aspects:
The first is to launch the weibo "Philanthropy Account" empowerment plan. We will fully support small and medium-sized public welfare organizations (especially private foundations) to open and operate weibo accounts, guide them to produce quality content, plan brand events, and promote transparency in information. To develop the microblog "Commonweal account" into the third largest public service matrix after the microblog "government Affairs Account" and "media account". We will encourage small and medium-sized public welfare organizations to unleash more vitality, expand their communication capacity, and bring greater value into play, so as to play the role of being a civilized and silent person.
Second, continue to improve weibo's ability of emergency rescue and personal assistance. In response to sudden natural disasters, weibo should further play its role as a public information platform and become an important channel for the government and public welfare organizations to coordinate social resources. Strengthen the system capacity building of Weibo in the verification of help-seeking information, mutual assistance mechanism and other aspects, so that Weibo becomes an important platform for users to release and respond to help-seeking information. At the same time, we will upgrade the functions of micro-public welfare platforms, increase the data records of micro-blog users' participation in volunteer services, and make "Everyone volunteers" a new channel for micro-blog users to participate in, lowering the threshold for participation, and adding trees to trees.
Third, we will continue to pay attention to children, women and other vulnerable groups. It has set up a microblog "Cooperative network for the protection of rights and interests of Children and women" with social welfare departments and research institutions. From the aspects of health, safety and sustainable development, we will strengthen the publicity and advocacy of the protection of rights and interests of children and women. Meanwhile, we will make full use of the internal resources of Weibo to spare no effort to support public welfare projects for children and women and create a good online atmosphere for them.
Fourth, the release of microblog public service advertising plan. Investment income 1% per annum at present, weibo advertising resource development of public welfare undertakings, the next two years, plans to add to the income of 3% a year AD resources for "cultural heritage protection, people love the predicament, the franco-prussian propaganda policy, advocating moral civilization, low carbon energy conservation and environmental protection" five major areas of public advocacy, public welfare activities publicity, strengthening the network civilization construction, Advocate the public to pay attention to public welfare, protect the environment, love fine traditional culture.
Looking back on the past, the idea of "public welfare for everyone and participation for everyone" advocated by Weibo has received the support and participation of everyone. In the future, Weibo will be indomitable on the road of public welfare and charity, and is willing to make the world more beautiful with the power of Weibo.