In the months since the coronavirus pandemic spread around the world, software services like Microsoft have had more advantages than bricks-and-mortar companies.
With $2 billion in intangible assets, Microsoft overtook Apple to become the world's no. 1 company, followed by Saudi Aramco, Amazon, Google parent Alphabet, Facebook, Tencent, Tesla, Taiwan Semiconductor Manufacturing and Alibaba, with Three Chinese companies, according to the latest figures.
Brand Finance Global Intangible Finance Tracker (GIFT™), a UK-based Brand appraisal agency, has released the Brand Finance Global Intangible Finance Tracker (GIFT™) report, ranking the world's largest companies according to the value of Intangible assets.
Over the past two years, the global value of intangible assets has grown by almost a quarter (23 per cent), from $61bn in 2019 to $74bn, according to Brand Finance. At that rate, the industry could be worth $1 quadrillion by 2050, the report said.
Rank/Brand/Location/Intangible Asset Value in 2020 / Intangible Asset Value in 2021 (in US $billion)
1 Microsoft USA 1,904/1,598
2 Apple USA 1,871/2,151
3 Saudi Aramco, Saudi Arabia 1,644/1,651
4 Amazon (AMZN) USA 1,471/1,694
5 Alphabet USA 1,309/838
6 Facebook USA 813/704
7 Tencent China 661/610
8 Tesla USA 619/433
Taiwan Semiconductor Manufacturing Corporation (TSMC) China 471/316
Alibaba Group, China 462/693
) Intangible assets are identifiable, non-monetary assets that have no physical form. Intangible assets fall into three broad categories: rights (including leases, agreements, contracts), relationships (including trained labor), and intellectual property (including brands, patents, and Copyrights).
Apple, Amazon, Google, Microsoft, Samsung, walmart, Facebook, INDUSTRIAL and Commercial Bank of China, Verizon Wireless and wechat are the world's top 10 most valuable brands in 2021, according to the report. Compared with the 2007 list, only Microsoft is in the top 10.