On October 8, the State Administration for Market Regulation made an administrative penalty decision according to law, ordering Meituan to stop its illegal behavior, fully returning the exclusive cooperation deposit of 1.289bn yuan, and imposing a fine of 3.442 billion yuan, or 3% of its domestic sales of 114.748 billion yuan in 2020.
What is the impact of meituan's antitrust punishment?Well-known investment bank Molton issued the latest report, pointing out that the punishment was broadly in line with market expectations, is expected to remove investors' negative sentiment on the stock factor.
Morton believes Meituan will likely accelerate the rollout of its rider social Security benefits program in the coming quarters.
Investors should be able to quantify the financial impact on platform margins and unit economics once Meituan unveils its policies for the first batch of social security benefits programs.
Based on current regulatory requirements, it is estimated that rolling out the social Security benefits program to all full-time meituan riders will result in an incremental cost of less than Rmb0.5 per order.
Morton announces continuation of Meituan; Overweight & throughout; Rating and target price hk $300.
Meituan shares were up 8.5% at HK $277.8 at press time, giving it a hk $1.7 trillion market cap at last.