Edit / Zhao Yanqiu
In the last month, I am afraid that no one has never heard of the four words of "squid game".
This Korean drama from the United States Netflix (Nafei) has been sought after by many viewers in the world since September, and has become the highest number of episodes in Netflix. Seeing the huge heat of "Squid Game", the sense of smell is quickly launched the surroundings, including sugar, mask, sportswear, and the surrounding products, including the world, to sell social trends.
Ai Finance Society saw on Taobao, the sugar game is the most popular product, the price is generally around 12 yuan, and there is a store sales has reached up to 10,000. On the social media such as Xiaohong Book, B Station, the homemade sugar cake also became a lot of video drainage passwords for many people. Many lines of dessert shops are also quickly followed, such as some domestic dessert shops launch 58 dollars double DIY sugar experience.
(Photo / Visual China)
The love of foreign audiences to the sugar game is more crazy. In order to cooperate with the publicity, the Netflix French team specializes in "Squid Games Flash Cafe", which is only a short two-day opening day. Many drama heads began to line up for one night, and they also ran to Paris card from the field. But because the number of people is too much, the scene scene is very confusing, even fighting.
The surrounding of the second fire is a sportswear, and the full price is around 150-200 yuan. In Taobao, there are more than 300 stores. During the 11th period, these clothing in the new list of the Amazon's clothing, more occupied top5. The data of the choice of the choice is displayed, and the monthly sales are over 10,000.
The third is a mask. There is media report that most of these e-commerce is a Chinese seller, which is a single product of the mask. Some water can reach 300,000 yuan. During the 11th period, people who seized this wave of winds can be described as being full.
(Photo / Visual China)
Seeing "Squid Games" so making money, Netflix finally couldn't sit and declare sovereignty. There is Amazon seller to break the news, "Squid Game" officially entrusted the law firm to start batch complaints, and some related products have been infringed, and the link has been removed.
On October 14, the AI Finance Society entered the "Squad Game" in Amazon found that there was still a few remaining product pages.
Instead, Netflix is ready for yourself. On October 11, Netflix announced that it will work with Wal-Mart to create a digital store on the retailer's website, selling the goods related to popular episodes such as "Squid Game" and "Sproduct", which is the first time Netflix Super large retailer opens a shop.
Since its inception, "Squid Game" has brought Netflix's market value of more than 100 billion yuan, and it is believed that Netflix will not be willing to give such a rich mine.
It is only less than half a month, although the dividend of the squid game will continue to last for a while, but combined with a link, there is a cross-border e-commerce, and Chinese sellers should not be joined, and they must avoid cross-border e-commerce. Open the product related to the model, so as not to bring risks like the title.
This article is made from the "Financial World" weekly account Ai Finance and Society, without permission, any channel, the platform please do not reprint. Violate the person.