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Fun game Tan Weifeng: game market competition diversification should be "group" thinking to overcome the short version

via:新浪科技     time:2021/10/14 20:02:26     readed:80

Sina Science and Technology News october 14 evening news, in response to the current changes in the market environment, fun game vice president Tan Weifeng said today, the current game market competition in addition to product quality, but also test the comprehensive ability of manufacturers and resource reserves, in all aspects can not have a clear short board, to "group release" ideas to polish products.

Today, "Sword Net 1: Return" hand tour, jointly released by Xishanju Research and Development, Xishanju and Fun Games, was released. For this cooperation, Tan Said that because there is a cooperation base established in the end-travel era, so this time the finalization process of cooperation is actually quite fast, high efficiency, "from fun games to submit product co-release proposals, to finalize cooperation, only a week." "Be bold enough to give your back to someone you trust," he said bluntly. ”

As user demands change, so does the competitive environment in the gaming market. Tan believes that the past market competition, more product-level competition, is peer-to-peer competition, is the mutual PK competition between the various game products. Many products may not be the best in art, program, planning, but only at some point to do the ultimate, perhaps can be successful.

And now the market competition, in addition to the product level, but also to compete with IP influence, channel resources, buying experience, advertising creativity, data platform, and even cloud game technology competition, these are requiring market competition participants need to have more capacity and resources, in all aspects can not have a clear short board. In this trend, reference to the entertainment industry popular "group", to "group release" ideas, through cooperation between manufacturers and linkage, complementary advantages, can be more efficient to polish products and access users. (Dapeng)

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