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Douyin test text grass function, and small red book, Taobao around PK?

via:新浪科技     time:2021/10/16 18:01:15     readed:131


The text/He Chang

Editor/Dong Yuqing

According to Tech Planet, Tiktok has recently tested a feature that allows users to post illustrated grass content by selecting a photo format when photographing content. At the same time, this function also supports the addition of a topic tag, users click the tag to jump to the topic page, the text and video content presented are related to it.

图/视觉中国Photo/Visual China

In fact, both video and text have long been the carrier of content. The difference is that graphics are more user-friendly than video. As a representative of starting with UCG content, Xiaohongshu now has 100 million monthly active users with high user loyalty. Despite its increasing support for video notes, text content still occupies a considerable proportion. Not long ago, taobao, plagued by traffic has also taken action, in Taobao Rampage online "grass machine" function, including commodity recommendation, use experience and other content, and hang a commodity link, intended to drainage.

Similar to uploading short videos, Douyin's text and text planting function can also add links when Posting, making it easier for merchants to bring goods. Compared with Taobao to find and invigorate the flow, Douyin needs to make full use of its existing flow, graphic grass may also be one of the steps.

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