Wen |, nbsp; Chenqiaohui
Recall that last week, Internet companies deployed new products again within their own business. The main products around JD.K. and Ali.
Tech Planet exclusively learned that JD.com recently launched an app called "JD.com Auto Parts", which is known to be an omni-channel B2B trading platform, while Ali launched a fashion online shopping app overseas, launched a product called "allyLikes" and continues to lay out the overseas e-commerce market.
JD.co., Online "JD.co., Gyeongto Auto Parts" app, perfecting the automotive trading market
Tech Planet exclusively learned that JD.co., Ltd. recently launched an app called "JD.co., Ltd.", according to the app, JD.co., Ltd. is a professional auto parts omni-channel B2B procurement platform launched by JD.co., Ltd. after the automotive market, a collection of distribution and retail business.
After entering the app, you can find that the entire interface design is like JD.com App, the bottom navigation bar has a total of 5 functions, respectively, home page, classification, message, purchase car and personal center.
Home page, containing a number of auto parts commodity categories, such as oil, batteries, etc. , you can also see some large brands of suppliers. The items are displayed in a waterfall arrangement below the home page.
Enterprises can enjoy a certain discount on the purchase platform of goods, in addition, enterprises can also see the estimated profit per item, as a reference for buyers.
JD.co.u. app in addition to the purchase of goods, but also can watch the live auto parts broadcast, to achieve the profit model of live shipping.
Undeniably, in many internet factories, JD.co., Ltd. has maintained a leading position in the automotive market after deep cultivation, online launched a comprehensive car dealer platform Dongqi Hui App, online launched a professional car maintenance chain store "Beijing Automobile Club", JD.co., Ltd.'s current automotive business has covered automotive supplies, automotive services market, vehicle sales three major sectors, accumulated more than 80 million car owners.
This time, JD.com has set up e-commerce business between enterprises and enterprises, which will form a business complement to the post-automotive market it has built, which is conducive to JD.com maintenance and service auto parts dealers from the purchase to the back-end of the process.
According to data released by the China Association of Automobile Manufacturers, the auto market has reached 1.2 trillion yuan in size, there is still room for growth. In addition to JD.com, it also attracted byte participation, for example, this year's byte-owned car-savvy trading platform "Car-selling pass", and plans to build an offline experience shop in Chongqing, so as to create an online and offline linkage car sales mechanism, improve vehicle circulation and delivery efficiency, reduce the circulation costs of the car source industry, to provide dealers with sales channels, while benefiting retail users and ordinary users.
Tencent has released a digital marketing solution for automotive clouds, including products such as wechat automotive industry, WeChat owner card and Le Selling social platform, to create a full range of automotive transaction matrix.
Predictably, around this trillion-dollar market, the parties will continue to add weight.
Ali's overseas online fashion shopping app "allyLikes" is designed to market in Europe and the United States
Tech Planet has learned exclusively that Ali launched an app called AllyLikes overseas, a women's online fashion shopping app that also has a corresponding shopping site to help users choose fashion items at amazing prices.
The "allyLikes" app offers a variety of stylish clothes at the same price as the country's mainstream clothing products.
Users can according to preferences on the app, choose style, size and other information, you can match to the relevant goods, select good goods and pay for it, allyLikes will be shipped to the user within two weeks. This is similar to the model of fast fashion brands such as Shein and Zare.
To attract users to trade, users receive a 3 euro discount on their first order at AllLikes, free shipping on orders over 19 euros, and more than 500 new items per week.
Ali went on the show overseas, focusing on women's clothing purchases and interested in competing with the $10 billion unicorn Shein.
The launch of clothing shopping platform AllyLikes, with Ali's own data support, according to its global express sales, the world's most frequent cross-border procurement of clothing shoes and socks, electronic consumer products, toys and personal interests. Most netizens buy products across borders with high added value, with clothing being the first to bear the brunt.
At present, Ali has realized the layout of e-commerce scene in many overseas regions, with cross-border e-commerce platform global express, its main users for Europe and the United States, Russia market, defined as "international version of Tmall."
Lazada, one of Southeast Asia's largest online shopping sites, became its largest shareholder and is now Alibaba Group's flagship e-commerce platform in Southeast Asia.
In addition, Ali owns Daraz, the leading e-commerce platform in South Asia, Trentyol, a Turkish fashion e-commerce platform, and invests in Tokopedia, an Indonesian e-commerce platform.
One reason for Ali's growing spending power among young people overseas is the distribution of e-commerce markets overseas. Of the platform's 150 million overseas buyers, 18-35 year olds have become the main force, according to Global Express. In 2010, the proportion of overseas buyers in this age group was just 7.22 per cent, and by 2019 it had exceeded 50 per cent.
Although the outbreak has affected global consumption as a whole, the launch of AllyLikes is still necessary as an attempt by Ali to segment overseas e-commerce.