In April, Tmall joined forces with The New World to launch the industry documentary "Breaking Bad China", becoming the most widely distributed and only new brand content IP this year. On the eve of double eleventh, the two sides once again jointly launched the "Double Eleven Special" of "Breaking Bad China" - "Our New Generation", telling the story of a new generation of consumers and a new generation of national brands growing together. By telling the true and vivid story of the founders of a new brand, The New World will once again help the new brand to resonate with a new generation of young consumers and continue to empower the new brand.
Top stream gathers, top ten new brand founders debut
In the new consumer era, new brands and consumers quickly connect online, and traffic is driving the rapid rise of new brands. But the process-oriented way of getting traffic allows growth to reach bottlenecks quickly. How can new brands continue to grow? It needs to address the value connection between the brand and the user, and the brand needs to start learning to "tell stories".
In April this year, Tmall united with the new world phase, Li Jiaxuan created a new brand content IP "Breaking China", the first time deep into the beauty, skin care and other countries behind the scenes of brand entrepreneurship, with industry-sliced observation recorded the entrepreneurial mentality and methodology of the founder of the national brand, to the whole industry played a new concept of the prodly made in China. With the means of story to enrich the value proposition of the new brand, solve the new brand and the value of users to connect, crack the new brand "growth fast, long red difficult" dilemma, become the new brand sought after the phenomenon-level content IP.