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How much is the iPhone 13 Pro MAX? Material cost 2800 yuan Apple profit margin has declined

via:凤凰网科技     time:2021/10/28 12:09:35     readed:102

Phoenix Network Technology Beijing time on October 28th news, as Apple's latest flagship mobile phone, IPHONE 13 PRO MAX has reached 8999 yuan, then which cutting-edge technology is used, what is the material cost?

iPhone 13 Pro Max拆解

iPhone 13 Pro Max dismantling

The dismantling analysis of foreign media shows that Apple is likely to sacrifice the profit margin to improve the performance of mobile phones in the face of fierce competition in opponents. Now, the total cost of various components of iPhone 13 Pro MAX is 2.5 times a decade, exceeding 60% of the retail price of mobile phones. Component costs increase from approximately 23% from 10 years ago to more than 36%. The camera cost has soared to 10 times before, and the cost of semiconductor components is three times the previous.

Here are the cost analysis of key components:

The screen is the most expensive: $ 105

屏幕

Screen

iPhone 13 Pro Max uses Samsung Electronics OLED screen, with a cost price of about $ 105, exceeding any other components, accounting for 20% in total cost. Like the previous iPhone 12, the iPhone 13 Pro Max screen covered a layer of Corning's ultra-porcelain crystal glass. This glass is jointly developed by Corning and Apple, highly shockproof, and anti-crushing.

Back camera: $ 77

三个后置摄像头

Three back cameras

The iPhone 13 Pro Max is the camera, which has three cameras, each of which has its own specific function: telephoto, wide angle, and super wide angle. The image sensor is considered a "retinal" of the camera. Sony continues to maintain its dominant position in the image sensor. The cost of iPhone 13 Pro Max camera modules is expected to be $ 77, accounting for 17.6% in total costs, whether dimensions and prices have risen.

A15 bionic processor: $ 45

A15仿生芯片

A15 bionic chip

Apple's self-developed A15 bionic processor is the "brain" of iPhone 13 Pro Max. It uses the most advanced 5-nanometer process technology in the field of smart machine chips. The A15 bionic processor cost is $ 45, accounting for 10% in total cost.

Summarize:

iPhone 13 Pro Max (256GB) component cost is expected to be $ 438 (about 2803 yuan), accounting for 36.5% of the retail price of mobile phones. Among them, the screen has the highest cost to $ 105; followed by a camera module, $ 77; A15 bionic processor is ranked third, cost is $ 45.

How much is Apple's autonomous technology?

In 2010, Apple started using an autonomous custom chip in iPhone 4. The current iPhone 13 Pro series is the latest A15 bionic processor. In addition, Apple has designed an autonomous power management chip from 2017 and acquires the main supplier Dialog's power management chip business in 2018. The iPhone 13 Pro series uses Qualcomm and Semiconductor's power management chips, but three of them are either Apple, or Apple / Dialog is jointly developed. In 2019, Apple had a $ 1 billion to acquire Intel Base business, an increase of 2,200 employees, aiming to use autonomous technology to replace high-pass 5G cellular technology in a future mobile phone.

Brand strength helps Apple to maintain high profit margin

苹果与其他厂商的手机成本对比

Apple's mobile phone cost comparison with other manufacturers

As the iPhone is getting more and more accurate, the cost of component is also rising. The cost rate of iPhone 13 Pro Max is 36.5%, which is higher than about 23% of 10 years ago, but it is still less than 39.4% of Samsung, 51.0% of Huawei and 44.9% of Google. This shows that Apple's profit margin relies on its brand strength. (Author /))

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